Module 1: Introduction to Tableau for Marketing Analytics
Module 2: Data Preparation and Integration for Marketing Data
Module 3: Visualizing Marketing KPIs and Campaign Performance
Module 4: Customer Segmentation and Behavioral Analysis
Module 5: Analyzing the Marketing Funnel and Customer Journey
Module 6: Introduction to Marketing Mix Modeling (MMM)
Module 7: Building a Marketing Mix Model in Tableau
Module 8: Advanced Analytics: Forecasting and Attribution
Module 9: Creating Interactive Marketing Dashboards and Reports
Module 10: Presenting Insights and Driving Strategic Decisions
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