Training Course on Creative Campaign Development for PR and Marketing

Course Outline

Module 1: Foundations of Creative Campaign Development

ü  Understanding the role of creativity in PR and marketing

ü  Key elements of a successful campaign

ü  Campaign lifecycle: From ideation to execution

ü  Aligning campaigns with business objectives

ü  Practical Session: Developing a campaign brief

Module 2: Audience Research and Segmentation Strategies

ü  Importance of audience insights in campaign planning

ü  Tools and techniques for audience research

ü  Behavioral and psychographic segmentation

ü  Creating audience personas for targeted campaigns

ü  Practical Session: Conducting an audience analysis exercise

Module 3: Storytelling and Message Crafting

ü  The power of storytelling in PR and marketing

ü  Crafting compelling brand narratives

ü  Emotional vs. rational messaging techniques

ü  Adapting messages for different platforms

ü  Practical Session: Writing a persuasive campaign message

Module 4: Digital and Social Media Campaign Strategies

ü  Leveraging social media for PR and marketing

ü  Choosing the right platforms for your audience

ü  Paid vs. organic campaign strategies

ü  Viral marketing and engagement tactics

ü  Practical Session: Designing a social media campaign plan

Module 5: Content Creation and Multimedia Integration

ü  Types of content for PR and marketing campaigns

ü  Visual storytelling: Images, videos, and infographics

ü  Copywriting for digital and traditional media

ü  User-generated content strategies

ü  Practical Session: Creating a multimedia content piece

Module 6: Influencer and Partnership Marketing

ü  Identifying and collaborating with influencers

ü  Building strategic brand partnerships

ü  Measuring the impact of influencer campaigns

ü  Ethical considerations in influencer marketing

ü  Practical Session: Developing an influencer outreach plan

Module 7: Crisis Communication and Reputation Management

ü  Preparing for PR crises: Risk assessment and planning

ü  Effective crisis communication strategies

ü  Managing media relations during a crisis

ü  Rebuilding trust post-crisis

ü  Practical Session: Simulating a crisis response scenario

Module 8: Budgeting and Resource Allocation for Campaigns

ü  Cost-effective campaign planning

ü  Allocating budgets across channels

ü  Measuring ROI on marketing spend

ü  Negotiating with vendors and partners

ü  Practical Session: Creating a campaign budget plan

Module 9: Measuring Campaign Success with Analytics

ü  Key performance indicators (KPIs) for campaigns

ü  Tools for tracking and analyzing campaign data

ü  A/B testing and optimization techniques

ü  Reporting insights to stakeholders

ü  Practical Session: Analyzing a campaign performance report

Module 10: Future Trends in PR and Marketing Campaigns

ü  Emerging technologies in PR and marketing

ü  AI and automation in campaign development

ü  The rise of immersive marketing (AR/VR)

ü  Ethical and sustainable marketing practices

ü  Practical Session: Brainstorming a futuristic campaign concept

ü  Participants should be reasonably proficient in English. 

ü  Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254737566961 

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254720272325 / +254737566961 or Email training@phoenixtrainingcenter.com  

Accommodation and Airport Transfer

Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737566961