Corporate Branding & Reputation Management Training Course

Course Outline

Module 1: Fundamentals of Corporate Branding

ü  Understanding the concept of corporate branding

ü  Difference between branding and marketing

ü  Key elements of a strong brand

ü  The role of brand perception in business success

ü  Practical Session: Brand audit exercise

Module 2: Brand Strategy Development & Positioning

ü  Steps to creating a brand strategy

ü  Identifying target audiences and value propositions

ü  Competitive analysis and differentiation

ü  Aligning brand strategy with business objectives

ü  Practical Session: Developing a brand positioning statement

Module 3: Corporate Identity & Visual Branding

ü  Importance of visual identity in branding

ü  Designing logos, color schemes, and typography

ü  Brand voice and messaging consistency

ü  Guidelines for maintaining brand identity

ü  Practical Session: Creating a brand style guide

Module 4: Reputation Management Frameworks

ü  Understanding corporate reputation and its impact

ü  Key drivers of reputation

ü  Reputation risk assessment models

ü  Best practices in proactive reputation management

ü  Practical Session: Reputation risk scenario analysis

Module 5: Crisis Communication & Risk Mitigation

ü  Types of brand crises and their implications

ü  Crisis communication planning and response

ü  Media handling during a crisis

ü  Rebuilding trust post-crisis

ü  Practical Session: Simulated crisis communication drill

Module 6: Digital Branding & Online Reputation Management

ü  Leveraging social media for brand building

ü  Monitoring online brand mentions and sentiment

ü  Handling negative feedback and online PR crises

ü  SEO and content strategies for brand visibility

ü  Practical Session: Using digital tools for reputation tracking

Module 7: Stakeholder Engagement & Brand Advocacy

ü  Identifying key stakeholders and their influence

ü  Strategies for building brand advocates

ü  Employee branding and internal culture impact

ü  Corporate storytelling for brand loyalty

ü  Practical Session: Crafting a stakeholder engagement plan

Module 8: Measuring Brand Performance & ROI

ü  Key brand performance metrics (KPIs)

ü  Tools for brand tracking and analytics

ü  Calculating brand equity and financial impact

ü  Continuous improvement in branding efforts

ü  Practical Session: Analyzing a brand performance report

Module 9: Ethical Branding & Corporate Social Responsibility

ü  The role of ethics in brand trust

ü  CSR initiatives and brand reputation

ü  Green branding and sustainability

ü  Avoiding brand-washing and maintaining authenticity

ü  Practical Session: Designing a CSR-linked branding campaign

Module 10: Future Trends in Branding & Reputation Management

ü  Emerging technologies in branding (AI, AR, VR)

ü  The rise of personal branding in corporate settings

ü  Globalization and cultural branding considerations

ü  Adapting to changing consumer expectations

ü  Practical Session: Future-proofing your brand strategy

About the Trainers

Our trainers are seasoned branding and reputation management experts with over 15 years of industry experience. They have worked with multinational corporations, government agencies, and SMEs, helping them build resilient brands and manage reputational challenges. Their practical insights and real-world case studies ensure an engaging and impactful learning experience.

Quality Statement

We are committed to delivering high-impact training programs that combine the latest industry knowledge with practical applications. Our courses are continuously updated to reflect evolving market trends and best practices.

Admission Criteria

ü  Participants should be reasonably proficient in English. 

ü  Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254737566961

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254720272325 / +254737566961 or Email training@phoenixtrainingcenter.com

Accommodation and Airport Transfer

Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737566961