Course Overview
This comprehensive, 10-day program offers integrated Sales and Operations Planning training combined with advanced sales forecasting training. It is specifically designed for managers and professionals in supply chain, sales, finance, and operations who are responsible for balancing demand and supply. The program focuses on establishing an effective S&OP process—the critical link between strategic business planning and operational execution—while simultaneously equipping participants with the necessary sales fundamentals training to improve forecast accuracy and drive cross-functional alignment.
The course is divided into two major sections: The first half covers sales fundamentals training, advanced sales forecasting techniques, market analysis, and effective sales training for presentation and negotiation. The second half dives deep into the Sales and Operations Planning (S&OP) course methodology, covering the five-step process, aggregate planning, demand and supply reconciliation, resource management, and utilizing S&OP for strategic decision-making. Key topics also include inventory optimization, capacity planning, and measuring S&OP performance to achieve profitable growth.
Upon the successful completion of this 🔗 Integrated Sales and Operations Planning (S&OP) Training and Advanced Sales Forecasting Course for Supply Chain Leaders 🔗, participants will be able to:
ü Master the 5-step Sales and Operations Planning process and lead S&OP meetings effectively
ü Apply advanced sales forecasting training models to improve forecast accuracy and reduce bias
ü Develop proficiency in core sales fundamentals course methodologies and presentation skills
ü Build a robust and integrated planning framework that aligns organizational goals
ü Acquire recognized expertise in S&OP training and demand management
Training Methodology
This program is highly interactive, utilizing a mix of conceptual instruction and practical simulation to reinforce the cross-functional nature of S&OP:
ü Case Study Simulation of a complete 5-step S&OP cycle
ü Practical Session: Hands-on sales forecasting using software/spreadsheets
ü Role-Playing S&OP Executive Meeting Scenarios
ü Group Exercises in Demand and Supply Reconciliation
ü Expert-Led Lectures and Industry Best Practice Discussions
Our facilitators are seasoned industry professionals with years of expertise in their chosen fields. All facilitation and course materials will be offered in English.
Who Should Attend?
This 🔗 Integrated Sales and Operations Planning (S&OP) Training and Advanced Sales Forecasting Course for Supply Chain Leaders 🔗 would be suitable for, but not limited to:
ü S&OP Managers and Directors
ü Supply Chain and Demand Planning Managers
ü Sales Managers and Sales Analysts
ü Operations and Production Managers
ü Finance and Inventory Control Professionals
ü Business Leaders seeking S&OP training expertise
Organizational Benefits
ü Implement a formal, continuous S&OP cycle to synchronize all functional plans
ü Achieve significant improvements in inventory levels, service rates, and overall profitability
ü Enhance cross-functional collaboration and accountability between Sales, Marketing, and Operations
ü Improve resource allocation, capital expenditure planning, and capacity utilization
ü Reduce the frequency of crisis management and reactive decision-making
ü Course Duration: 10 Days
ü Training Fee:
o Physical Training: USD 3,000
o Online / Virtual Training: USD 2,500
Module 1: Foundations of S&OP and Supply Chain Integration
ü Defining Sales and Operations Planning (S&OP) and its objectives
ü The benefits of mature S&OP vs. reactive planning
ü S&OP’s role in balancing demand, supply, and financial goals
ü S&OP vs. Integrated Business Planning (IBP)
ü The S&OP organizational structure and cross-functional teams
ü Practical Session: Assessing Current Organizational Planning Maturity Level
Module 2: Sales Fundamentals Training and Customer Insight
ü Core principles of professional sales training
ü Understanding customer value propositions (CVPs)
ü Sales segmentation and territory management
ü Customer relationship management (CRM) systems and data usage
ü Aligning sales incentives with S&OP goals
ü Practical Session: Developing a Customer Segmentation Profile for Forecasting
Module 3: Core Concepts of Demand Management and Forecasting
ü The distinction between demand management and sales forecasting
ü Sources of demand data and data cleanliness
ü Understanding forecast bias, error, and accuracy metrics (e.g., MAPE, WMAPE)
ü The impact of promotions and external factors on demand
ü Forecasting ethics and accountability
ü Practical Session: Calculating and Benchmarking Current Forecast Accuracy
Module 4: Quantitative Sales Forecasting Training Models
ü Introduction to Time-Series Forecasting methods (Moving Average, Exponential Smoothing)
ü Selecting the appropriate statistical model based on demand patterns
ü Advanced models: ARIMA and Regression-based forecasting
ü Software tools and functions for statistical forecasting
ü Handling intermittent and lumpy demand
ü Practical Session: Using Software (Excel/other) to Build and Compare Multiple Time-Series Models
Module 5: Qualitative Sales Forecasting Methods and Consensus
ü Expert judgment and collaborative forecasting (CPFR)
ü Market research and Delphi methods
ü The Consensus Demand Review process
ü Documenting assumptions and managing forecast override
ü Using PESTLE and SWOT analysis to adjust statistical forecasts
ü Practical Session: Simulating a Consensus Demand Review Meeting and Documentation
Module 6: Sales Presentation Courses and Communication Skills
ü Structuring high-impact sales presentations
ü Visual communication of data and insights
ü Techniques for persuasive communication and storytelling
ü Presenting forecast data effectively to non-technical stakeholders
ü Handling difficult questions and gaining buy-in during S&OP meetings
ü Practical Session: Delivering a Short, Persuasive Sales/Demand Presentation
Module 7: The Demand Review Meeting (Step 1)
ü Objectives and agenda of the Demand Review
ü Inputs: Statistical forecast, market intelligence, promotional plans
ü Analyzing forecast performance and identifying drivers of change
ü Documenting the final unconstrained demand plan
ü Preparing the demand plan for the Pre-S&OP meeting
ü Practical Session: Facilitating a Structured Demand Review Meeting
Module 8: The Supply Review Meeting (Step 2)
ü Objectives and agenda of the Supply Review
ü Assessing current capacity, inventory, and supplier constraints
ü Developing constrained supply scenarios (e.g., normal, aggressive)
ü Identifying critical resource bottlenecks
ü Measuring supply performance KPIs
ü Practical Session: Mapping Critical Supply Chain Constraints and Developing Mitigation Ideas
Module 9: Inventory and Capacity Planning in S&OP
ü Strategies for aggregate inventory planning (Safety Stock, Cycle Stock)
ü Capacity Planning: Rough-Cut Capacity Planning (RCCP) techniques
ü Financial impact of inventory decisions
ü Utilizing inventory as a buffer between demand and supply
ü Managing finished goods vs. raw material inventory policies
ü Practical Session: Calculating Safety Stock Requirements for Key Product Families
Module 10: Financial Integration and Executive Pre-Meeting (Step 3 & 4)
ü Translating operational S&OP plans into financial terms (P&L, Cash Flow)
ü Integrating S&OP with the annual budgeting process
ü The purpose and agenda of the Pre-S&OP (Reconciliation) Meeting
ü Developing recommended options for Executive sign-off
ü Preparing the final recommendation packet
ü Practical Session: Developing the Financial Bridge (Operational to Financial Metrics)
Module 11: The Executive S&OP Meeting (Step 5)
ü The role and responsibilities of the Executive Team
ü Focusing the meeting on strategic decision-making and risk balancing
ü Techniques for productive, time-boxed executive discussions
ü Documenting and communicating final decisions and accountability
ü Closing the S&OP loop and cascading decisions
ü Practical Session: Role-Playing the Executive S&OP Meeting and Decision Point
Module 12: Measuring and Auditing S&OP Performance (KPIs)
ü Key S&OP performance indicators (KPIs) and metrics
ü Measuring benefits: Forecast accuracy, service level, total cost, and working capital
ü Designing an S&OP performance dashboard
ü Auditing the S&OP process health and maturity
ü Continuous improvement strategies for the S&OP cycle
ü Practical Session: Designing an S&OP Performance Dashboard
Module 13: Advanced S&OP: Integrated Business Planning (IBP)
ü Transitioning from tactical S&OP to strategic IBP
ü Integrating product and portfolio management into the planning cycle
ü Linking long-range strategy to short-term execution
ü Scenario planning and risk analysis in IBP
ü Cultural requirements for successful IBP adoption
ü Practical Session: Structuring an Integrated Portfolio Review for IBP
Module 14: Technology Enablers for S&OP
ü Overview of modern S&OP and IBP software solutions
ü Data infrastructure and required system integrations (ERP, CRM)
ü Utilizing business intelligence (BI) tools for S&OP reporting
ü Automation potential in the S&OP process
ü Building an S&OP technology roadmap
ü Practical Session: Mapping Technology Needs to S&OP Process Steps
Module 15: Sales Pipeline Management and CRM Integration
ü Structuring the sales pipeline for forecast visibility
ü Integrating CRM data into the demand forecast
ü Measuring pipeline health and conversion rates
ü Utilizing pipeline data for short-term revenue forecasting
ü Aligning sales stages with production lead times
ü Practical Session: Developing a Pipeline Health Report for S&OP Input
Module 16: Sales Negotiation Skills and Conflict Resolution
ü Negotiation strategies for achieving consensus internally (Sales vs. Operations)
ü Managing conflict during resource allocation disputes
ü Active listening and effective communication techniques
ü Techniques for principled negotiation
ü Dealing with resistance to the S&OP process
ü Practical Session: Negotiation Role-Play: Advocating for Scarce Production Capacity
Module 17: Managing S&OP in Different Business Environments
ü S&OP in highly seasonal and volatile markets
ü S&OP for slow-moving, high-value products vs. fast-moving consumer goods (FMCG)
ü S&OP in multi-site and global organizations
ü Handling promotional and new product introduction (NPI) planning
ü S&OP for service organizations
ü Practical Session: Customizing the S&OP Cycle for a High-Growth, Volatile Product Portfolio
Module 18: Change Management for S&OP Implementation
ü Developing a compelling case for change to launch S&OP
ü Identifying stakeholders and managing resistance
ü Communication plan for S&OP adoption
ü Training and competency development for all participants
ü Leadership commitment and ongoing reinforcement
ü Practical Session: Drafting a Change Management Communication Plan for S&OP Rollout
About Our Trainers
Our instructors are Certified S&OP Professionals (e.g., APICS CPIM, CSCP) and Senior Consultants, each with over 15 years of hands-on experience designing, implementing, and running Sales and Operations Planning (S&OP) training cycles for Fortune 500 companies across manufacturing, FMCG, and technology sectors. They combine deep expertise in sales forecasting training with real-world leadership in operations and supply chain management.
Quality Statement
Phoenix Training Center is committed to delivering a premier, integrated Sales and Operations Planning training and sales fundamentals course that is technically rigorous, cross-functionally balanced, and immediately applicable, ensuring participants can successfully implement and run a high-performing S&OP process.
ü Participants should be reasonably proficient in English.
ü Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.
Terms and Conditions
Booking for Training
Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.
Or call us on +254720272325 / +254737296202
Payment Options
We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:
Cancellation Policy
Tailor-Made Courses
We understand that every organization has unique challenges and opportunities as well as unique training needs. Phoenix Training Center offers tailor-made courses designed to address specific requirements and challenges faced by your team or organization. Whether you need a customized curriculum, a specific duration, or on-site delivery, we can adapt our expertise to provide a training solution that perfectly aligns with your objectives.
We can customize this Course to focus on your industry, specific risk profile, or internal stakeholder dynamics. Contact us to discuss how we can create a bespoke training program that maximizes value and impact for your team. For further inquiries, please contact us on Tel: +254720272325 / +254737296202 or Email training@phoenixtrainingcenter.com
Accommodation and Airport Pick-up
For physical training attendees, we can assist with recommendations for accommodation near the training venue. Airport pick-up services can also be arranged upon request to ensure a smooth arrival. Please inform us of your travel details in advance if you require these services. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737296202
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