Masterclass in Sales Presentations for Modern Sales Professionals

Course Outline

Module 1: The Foundation of a Winning Sales Presentation

ü  Understanding the purpose of a sales presentation

ü  Differentiating between a sales pitch and a presentation

ü  Setting clear, measurable objectives for your presentation

ü  Creating a powerful opening that grabs attention

ü  The three-part structure of a persuasive presentation (AIDA)

ü  Practical Session: Crafting Your Presentation's Core Message

 

Module 2: Mastering Your Audience and Your Message

ü  Conducting effective audience research

ü  Identifying key decision-makers and their motivations

ü  Tailoring your message to different buyer personas

ü  Structuring your message for clarity and impact

ü  Developing a strong value proposition and call to action

ü  Practical Session: Audience Profile and Message Mapping

 

Module 3: The Art of Sales Storytelling and Visual Design

ü  The power of storytelling in sales

ü  Developing compelling case studies and client testimonials

ü  Using data and statistics to support your narrative

ü  Principles of effective slide design (less is more)

ü  Leveraging multimedia and visual aids for impact

ü  Practical Session: Designing a "Before and After" Slide Set

 

Module 4: Commanding the Room: Delivery Skills

ü  Mastering body language and non-verbal cues

ü  Vocal variety, tone, and pacing

ü  Building rapport and engaging with your audience

ü  Managing nerves and projecting confidence

ü  Adapting to unexpected situations

ü  Practical Session: Individual Presentation Delivery Practice (Video Recorded)

 

Module 5: Handling Objections and Q&A with Confidence

ü  Anticipating common objections

ü  Developing a framework for handling objections gracefully

ü  Turning objections into opportunities

ü  Strategies for a successful Q&A session

ü  The importance of listening

ü  Practical Session: Objection-Handling Role-Playing

 

Module 6: Closing the Deal and Following Up

ü  Recognizing closing signals

ü  Different closing techniques

ü  Crafting a clear and compelling call to action

ü  The art of the follow-up email

ü  Maintaining momentum post-presentation

ü  Practical Session: Creating a Post-Presentation Follow-Up Plan

 

Module 7: The Digital Stage: Virtual Presentations

ü  Setting up your virtual environment for success

ü  Using presentation tools and interactive features

ü  Engaging a remote audience

ü  Handling technical issues

ü  Tips for a professional online presence

ü  Practical Session: Delivering a Virtual Mini-Presentation

 

Module 8: Advanced Techniques and Persuasion Psychology

ü  Understanding the psychology of influence

ü  The principles of persuasion (e.g., reciprocity, social proof)

ü  Using persuasive language and emotional appeals

ü  Negotiation strategies within the presentation

ü  Building long-term relationships through trust

ü  Practical Session: Applying Persuasion Principles to a Real-World Scenario

 

Module 9: Creating Your Signature Sales Deck

ü  Reviewing and refining your current presentation

ü  Creating a modular, customizable sales deck

ü  Developing a "master" deck with all your key content

ü  Incorporating feedback from previous modules

ü  Practice sessions with final, polished material

ü  Practical Session: Building a Personalized Sales Deck Template

 

Module 10: Final Presentation Showcase and Feedback

ü  Each participant delivers their full, polished sales presentation

ü  Receiving constructive feedback from peers and the trainer

ü  Final Q&A and wrap-up session

ü  Review of key takeaways

ü  Setting personal goals for continuous improvement

ü  Practical Session: Final Presentation Simulation and Live Feedback

About Our Trainers

Our trainers are seasoned industry experts with over 15 years of experience in sales, business development, and corporate training. They have successfully coached hundreds of professionals from diverse sectors, from startups to Fortune 500 companies. Each trainer brings a wealth of real-world knowledge and a dynamic, engaging teaching style to ensure a practical and impactful learning experience.

 

Quality Statement

We are committed to delivering the highest standard of training, providing a rich, interactive learning environment that equips professionals with immediately applicable skills. Our curriculum for the sales presentation skills training program is regularly updated to reflect current market trends, and our trainers are dedicated to fostering a supportive atmosphere for growth and development.

Admission Criteria

ü  Participants should be reasonably proficient in English. 

ü  Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254737296202

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

 

Tailor-Made Courses

We understand that every organization has unique challenges and opportunities as well as unique training needs. Phoenix Training Center offers tailor-made courses designed to address specific requirements and challenges faced by your team or organization. Whether you need a customized curriculum, a specific duration, or on-site delivery, we can adapt our expertise to provide a training solution that perfectly aligns with your objectives. We can customize this Course to focus on your industry, specific risk profile, or internal stakeholder dynamics. Contact us to discuss how we can create a bespoke training program that maximizes value and impact for your team. For further inquiries, please contact us on Tel: +254720272325 / +254737296202 or Email training@phoenixtrainingcenter.com

 

Accommodation and Airport Pick-up

For physical training attendees, we can assist with recommendations for accommodation near the training venue. Airport pick-up services can also be arranged upon request to ensure a smooth arrival. Please inform us of your travel details in advance if you require these services. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737296202