Training Course on Agribusiness, Enterprise Development and Market Linkages

Course Description

The Agribusiness, Enterprise Development, and Market Linkage course provide participants with essential knowledge and skills to establish and grow agricultural enterprises, while also fostering effective linkages with markets. The course focuses on the principles and strategies of agribusiness development, entrepreneurship, and market access to promote sustainable agricultural practices and economic growth in the sector.

Course Objectives

Upon the successful completion of this Training Course on Agribusiness, Enterprise Development and Market Linkages, participants will be able to:

• Effectively establish, manage, and grow agricultural enterprises.
• Understand the principles and concepts of agribusiness development and entrepreneurship.
• Analyze market trends, opportunities, and challenges in the agricultural sector.
• Develop strategies for successful agricultural enterprise planning and management.
• Identify and access appropriate financing options for agribusiness ventures.
• Establish effective linkages with markets, including value chains and supply chains.
• Implement marketing and branding strategies to promote agricultural products.
• Incorporate sustainable and inclusive practices in agribusiness operations.
• Understand the policy and regulatory frameworks governing agribusiness and market linkages.

Training Methodology

The course is designed to be highly interactive, challenging and stimulating. It will be an instructor led training and will be delivered using a blended learning approach comprising of presentations, discussions, guided sessions of practical exercise, case study review, web-based tutorials, group work, exploration of relevant issues collaborative strength training, performance measurement, and workshops of participants’ displays, all of which adhere to the highest standards of training. The training technique is built on learning by doing, with lecturers using a learner-centered approach to engage participants and provide tasks that allow them to apply what they’ve learned. Experiential knowledge is also given equal importance within the format of training. Our facilitators are seasoned industry professionals with years of expertise in their chosen fields. All facilitation and course materials will be offered in English.

Who Should Attend?

This Training Course on Agribusiness, Enterprise Development and Market Linkages would be suitable for, but not limited to:

• Farmers and Agricultural Producers seeking to establish or expand their enterprises.
• Agripreneurs and Aspiring Entrepreneurs in the agricultural sector.
• Agribusiness Managers and Professionals involved in agricultural value chains.
• Government Officials and Policymakers working in agriculture and rural development.
• Representatives from Agricultural Cooperatives and Producer Organizations.
• Development Practitioners and Project Managers in the agriculture sector.
• Financial Institutions and Investors interested in agricultural financing.
• Researchers and Academicians focusing on agribusiness and market linkages.

Course Outline

Module 1: Introduction to Agribusiness Development

• Overview of agribusiness and its role in agricultural transformation
• Key concepts and principles of agribusiness development and entrepreneurship
• Understanding market dynamics and trends in the agricultural sector

Module 2: Market Analysis and Opportunity Identification

• Conducting market research and analysis in the agricultural sector
• Identifying market opportunities and assessing market demand

• Value chain analysis and understanding supply chain dynamics

Module 3: Agricultural Enterprise Planning and Management

• Developing a business plan for agricultural enterprises
• Financial management and budgeting for agribusinesses
• Risk management and mitigation strategies for agricultural ventures

Module 4: Access to Finance for Agribusiness

• Financing options for agricultural enterprises
• Identifying and approaching financial institutions and investors
• Financial analysis and investment appraisal for agribusiness projects

Module 5: Market Linkages and Value Chain Development

• Building effective linkages with markets, buyers, and consumers
• Understanding value chains and supply chains in agriculture
• Developing partnerships and collaborations along the value chain

Module 6: Marketing and Branding Strategies for Agricultural Products

• Product development and branding for agricultural products
• Pricing strategies and market positioning
• Promotional techniques and marketing channels for agribusinesses
  

Module 7: Sustainable and Inclusive Agribusiness Practices

• Sustainable agriculture practices and resource management
• Social and environmental considerations in agribusiness operations
• Inclusive approaches and gender considerations in agriculture

Module 8: Policy and Regulatory Frameworks for Agri Business

• Agricultural policies and regulations affecting agribusiness development
• Government support programs and initiatives for agripreneurs
• Legal and regulatory compliance in the agricultural sector

Requirements

• Participants should be reasonably proficient in English.
• Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.

NOTE

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254737566961

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254737566961 or Email training@phoenixtrainingcenter.com  

Accommodation

Accommodation is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737566961