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Training Course in Government Relations, Public Policy, and Public Affairs


About The Course

Course Description

Government relations refers to the process of influencing public policy at all levels of governance—local, regional, national, or even global. Government relations aim to direct government officials to create or maintain government policy to address issues of a particular type or group. Public affairs is the term used to define the relationship between an organization and its stakeholders. These stakeholders could be individuals or groups with an interest in the organization’s affairs. Together, government relations and public affairs refer to interaction between organizations and the government and stakeholders. They are often found to overlap, and though used synonymously sometimes, there is a thin line of difference between the two.

This Training Course in Government Relations, Public Policy, and Public Affairs will empower participants with a detailed understanding and information about government relations, public policy, and public affairs. By undertaking this course, participants will receive the necessary exposure, experience and skills to undertake any kind of role and responsibility for any function within these three areas, thus making them dynamic professionals of choice for challenging roles and opportunities that require multiple skills and multi-tasking abilities, in turn supporting faster growth and career development.

Course Objectives

The key objective of this Masterclass in Government Relations, Public Policy and Public Affairs training course is to empower professionals to:

  • Learn and acquire the necessary skills to successfully carry out duties in areas of government relations, public policy and/or public affairs.
  • Assume complicated and challenging roles within one’s organization that require knowledge and information in government relations, public policy, and public affairs.
  • Effectively scrutinize existing information and data to check for major challenges and issues that could hamper relationships between the organization, its stakeholders and the government and devise next steps to mitigate these from occurring.
  • Train other professionals and share best practices of successfully working in profiles of government relations, public policy and/or public affairs.
  • Direct one’s organization in healthy practices and guidelines to be followed for effective government relations and public affairs.
  • Play an important role in creating and establishing public policy for one’s organization to ensure that activities and functions align with the objective of public interests.
  • Review organizational processes and operations to ensure adherence to required standards and benchmarks of operation as per public policy, contributing to organizational growth and development.


Training Methodology

Training courses at Phoenix Center for Policy, Research and Training are highly customizable as per the professional backgrounds and experience of the training audience. Therefore, each course is thoroughly reviewed to confirm that the content best suits the intended audience. The course is designed to be highly interactive, challenging and stimulating. It will be instructor-led training and will be delivered using a blended learning approach. Training is delivered by experienced and seasoned industry professionals from the relevant domain. Trainee participation is encouraged through activities and projects assigned to them in groups, presentations, guided sessions of practical exercise, web-based tutorials, and exploration of relevant issues fostering interaction among the trainees as well. Role-plays and case study review discussions form an integral part of the training program. All facilitation and course materials will be offered in English.

Who Should Attend?

This Masterclass in Government Relations, Public Policy and Public Affairs course would be suitable for, but not limited to:

  • Senior management of organizations who need to thoroughly understand government relations, public policy, and public affairs to make appropriate strategic decisions.
  • Executives and managers performing or overseeing functions related to government relations, public affairs, or public policy.
  • Policy makers responsible for creating and implementing policies within the organization, in adherence with external standards.
  • Internal and external auditors responsible for checking and ensuring adherence to internationally accepted benchmarks and standards.
  • Government officials in charge of functions requiring coordination and communication with organizations and its stakeholders.
  • Any other professional interested in building one’s knowledge and skill in government relations, public affairs, and public policy.

Course Outline


Module 1 – Need for Government Relations

  • Impact on business operations
  • Impact on functional environment
  • Better understanding of government policies
  • Maintenance of trust and transparency

Module 2 – Factors Affecting Government Relations Maintained by Organizations

  • Functional economy
  • Degree of freedom and liberalization
  • Government policies
  • Political party in power

Module 3 – Types of Public Policy

  • Restrictive
  • Regulatory
  • Facilitating

Module 4 – Features of Public Policy

  • Goal-oriented
  • Result of government action
  • Forms of Public Policy
  • Depicts concern of the government

Module 5 – Steps in Public Policy Formulation and Implementation

  • Problem identification/agenda setting.
  • Public policy formation
  • Public policy adoption
  • Policy implementation
  • Policy evaluation
  • Policy termination

Module 6 – Goals of Public Affairs Communications

  • Information
  • Education
  • Persuasion
  • Motivation
  • Communication
  • Relations
  • Mobilization
  • Integration

Module 7 – Benefits of a Public Affairs Strategy

  • Freedom to operate.
  • Image and reputation management
  • Cost management

Module 8 – Challenges in Public Affairs

  • Challenge of reputation
  • Growth of government intervention
  • Client reputations
  • Grassroots engagements
  • Growth of data



Requirements: Participants should be reasonably proficient in English. Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.


  1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
  2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
  3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
  4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
  5. Approval of Course: Our Programs are NITA Participating organizations can therefore claim reimbursement on fees paid in accordance with NITARules.

How to Book: Simply send an email to the Training Officer on and we will send you a registration form. We advise you to book early to avoid missing a seat for this training.

Or call us on +254720272325 / +254737566961

Payment Options: We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

  1. Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.
  2. Invoice: We can send a bill directly to you or your company.
  3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

  1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
  2. Participants may cancel attendance 14 days or more prior to the training commencement date.
  3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254720272325 / +254737566961 or Email

Accommodation: Accommodation is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: or on Tel: +254720272325 / +254737566961

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Start To Learn

5 Days


Course Duration

5 Days

Course Price

USD 990

Training Calendar