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Training Course on Agriculture Entrepreneurship, Business Plan and Innovation


About The Course

Course Description

The Training Course on Agriculture Entrepreneurship, Business Plan and Innovation aims to assist participants to better grasp the concept and practice of entrepreneurship. It is anticipated that with this knowledge extension, participants will be more equipped to assist the farmers to develop the abilities and mindset of a business owner. It’s a portion of a series on agricultural business management meant to aid extension agents in their efforts to assist farmers.

This Training Course on Agriculture Entrepreneurship, Business Plan and Innovation will look at areas of innovation and entrepreneurship that can help participants expand their firms by creating new possibilities. As a market-driven researcher, participants will examine disruptive and incremental technologies that may help them generate higher efficiency in manufacturing processes or aid them in responding to changing customer patterns. Participants will also consider personal and interpersonal skills in the context of entrepreneurial qualities. Participants will also learn how to create new opportunities using creative and design-led approaches, as well as how to protect and profit from the trade secrets they create.

This course is designed to empower participants with information about production agriculture and food production. Participants are engaged in the practical development of their skills, adding data with simulated business and marketing plans, and real-life field experiences are emphasized.

Course Objectives

Upon successful completion of this Course on Agriculture Entrepreneurship, Business Plan and Innovation, participants will be able to:

  • Understand the basics of entrepreneurial concepts.
  • Recognize how agribusiness organizations are structured.
  • Contemplate marketing and business strategy for their organizations.
  • Improve their tracking and organizational skills.
  • Understand the procedure for researching to launch a business.
  • Understand the whole business cycle from manufacturing to pricing to policy.
  • Understand and appreciate economic challenges affecting our society.

Training Methodology

This program covers the philosophy, practice, and research involved in launching and expanding new agribusiness organizations. Matching new types of ventures to entrepreneurial goals, the value creation process, designing business models for value, assessing market attractiveness, networking, raising capital, creating competitive advantage, writing business plans, franchising, and managing growth are all topics covered in this program.

The course is designed to be highly interactive, challenging and stimulating. It will be an instructor led training and will be delivered using a blended learning approach comprising of a lecture from an expert and counsellor, presentations, discussions, guided sessions of practical exercise, case study review, web-based tutorials, article analysis, group work and exploration of relevant issues. Our facilitators are seasoned industry professionals with years of expertise in their chosen fields. All facilitation and course materials will be offered in English.

Who Should Attend?

This Agriculture Entrepreneurship, Business Plan and Innovation course would be suitable for, but not limited to Agribusiness Managers, Entrepreneurs, Agriculture Experts from the State Department of Agriculture, Agriculture and related industries Undergraduate and Graduate students and other professionals who operate in the agribusiness industry and want to expand their knowledge and abilities.

Course Outline


Module 1: Introduction to Agriculture

  • Agricultural Opportunities
  • Kinds Of companies & Ownership
  • Agriculture’s Impact on the World Economy

Module 2: Consumer Preference Trends

  • Agriculture’s Impact on the World Economy
  • State of production

Module 3: Overview of Entrepreneurship

  • Development of a marketing and business strategy
  • Entrepreneurship Environment
  • Business and Economics Overview
  • Economic Development
  • Strategic Ethics and Law
  • Management in a Global Economy
  • Entrepreneurship in a Free Enterprise System

Module 4: Development of a Business and Marketing Strategy

  • Goods manufacturing
  • Management of human resources
  • Advertising
  • Product, price, and location
  • Marketing
  • Promotions

Module 5: Entrepreneurship Solutions

  • Finance for Business
  • Risk Evaluation Assessment and Management
  • Finance and Economics
  • Acknowledgement
  • Accounting and Finance
  • Planning a Business

Module 6: Finances for Individuals

  • Taxation and Income
  • Finance and Investments for Individuals
  • Insurance

Module 7: Developing Entrepreneurial Abilities

  • Managing Your Professional Life
  • Making a Career Plan
  • Attempting to write for the Profession.
  • Citizenship in the Digital Age

Module 8: The Importance of Agri-Preneurship

  • Extension agents’ role in the Agri-preneurship promotion
  • Recognizing Agri-preneurship’s customers
  • Clients are matched with growth markets.

Module 9: Identifying Various Forms of Sales Agreements

  • Client profiling and sales responsibilities
  • Understanding the sales contract
  • Conduct sales forecasting
  • Examining the quantity and quality of sales
  • Identifying sales growth possibilities

Module 10: Business Start-up and Expansion 

  • Managing and expanding a company
  • Progress toward goals
  • Relationship management
  • Managing business connections
  • Customer relationship management


Requirements: Participants should be reasonably proficient in English. Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.


  1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
  2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
  3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
  4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
  5. Approval of Course: Our Programs are NITA Participating organizations can therefore claim reimbursement on fees paid in accordance with NITARules.

How to Book: Simply send an email to the Training Officer on and we will send you a registration form. We advise you to book early to avoid missing a seat for this training.

Or call us on +254720272325 / +254737566961

Payment Options: We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

  1. Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.
  2. Invoice: We can send a bill directly to you or your company.
  3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

  1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
  2. Participants may cancel attendance 14 days or more prior to the training commencement date.
  3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254720272325 / +254737566961 or Email 

Accommodation: Accommodation is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: or on Tel: +254720272325 / +254737566961

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Start To Learn

5 Days


Course Duration

5 Days

Course Price

USD 990

Training Calendar