Training Course on Advanced Strategic Management

Course Description

Strategic management can be described as a bundle of decisions and acts which a manager undertakes, and which impacts the result of the firm’s performance. The manager must have comprehensive knowledge and analysis of the general and competitive organizational environment to take effective and efficient decisions. Strategic Management is all about identification and clear description of the strategies that managers/leaders can carry out to accomplish better performance and a competitive advantage for their organization. An organization is said to have competitive, viable and economical advantage if its profitability is higher than the average profitability for all companies in its industry.

Managers should conduct a SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats), i.e., they ought to make best possible utilization of strengths, reduce the organizational weaknesses, make use of emerging opportunities and prospects from the business environment, and shouldn’t ignore or disregard threats. This Course on Advanced Strategic Management is all about planning, preparing, and forecasting for all foreseeable, predictable as well as unfeasible contingencies. It is best suited, relevant, and appropriate to both small, medium, as well as large organizations as even the smallest organization faces competition/rivalry and, by formulating and implementing appropriate strategies, they can accomplish sustainable competitive advantage.

Course Objectives

Upon successfully completing this Training Course on Advanced Strategic Management, participants will be able to:

• Understand how to induce synergy into their respective organizations.
• Encourage networking, collaboration, participation, and ultimately build organizational synergy via the accumulation of strategic capital and acumen.
• Compile situation specific business cases for the subsequent implementation of strategic plans
• Understand how to enforce provisions encapsulated in strategic plans.
• Recognize how to spot common errors when reviewing strategic plans.
• Implement preventative and protective control measures to ensure maximum participation in strategic planning processes for the organization.
• Understand their legal obligations in relation to strategic planning, implementation, and execution.

Training Methodology

The course is designed to be highly interactive, challenging and stimulating. It will be an instructor led training and will be delivered using a blended learning approach comprising of presentations, discussions, guided sessions of practical exercise, case study review, web-based tutorials, role plays, group work and exploration of relevant issues. Our facilitators are seasoned industry professionals with years of expertise in their chosen fields. All facilitation and course materials will be offered in English.

Who should Attend?

This Training Course on Advanced Strategic Management is best suited for, but not limited to Chief Executive Officers (CEOs), Decision-Makers from Management Boards, Partners, Board Members, Members of Supervisory Boards, Mid-Level & Senior-Level Executives and Associates, Executives, Managers, Specialists and Consultants who lead strategy meetings, draft strategic concepts, and conduct strategic analyses.

Course Content

MODULE 1: INTRODUCTION

• Definition & Objectives
• Benefits & Advantages
• Understanding your role as manager and visionary
• Establishing clear performance objectives and standards

MODULE 2: COMPONENTS OF A STRATEGY STATEMENT

• Long-term strategic direction
• Broad Policy direction
• Characteristics of Effective Strategies
• Strategic Intent
• Mission Statement & Features of a Mission
• Vision, Goals and Objectives

MODULE 3: STRATEGIC MANAGEMENT PROCESS

• Determining your current strategic position
• Understanding strategic challenges correctly
• Strategy Formulation
• Strategy Implementation
• Strategy Evaluation

MODULE 4: ENVIRONMENTAL SCANNING  

• External and Internal Factors
• Forecast Development
• Factors Influencing Organizational Success
• Internal Analysis of the Environment
• Industry Environment
• National Environment
• Macro Environment

MODULE 5: STRATEGY FORMULATION vs IMPLEMENTATION

• Planning and Decision Making
• Developing Organizational Strategic Goals
• Innovative and digital business models
• Strategy Execution
• Placing Forces before action
• Managing forces during the action
• Entrepreneurial Activity
• Strategy Formulation and Effectiveness
• Strategy Implementation and Efficiency
• Strategy Formulation as Rational Process
• Strategy Implementation as an operational process
• Strategy formulation, initiative, and logical skills
• Strategy Implementation, motivational and leadership traits

MODULE 6: STRATEGIC DECISIONS  

• Characteristics of Strategic Decisions
• Implications of Major Resource Propositions
• Growth based on core competencies.
• Customer-centric strategic approaches
• Evaluating strategic options
• Harmonizing Organizational Resource Capabilities

MODULE 7: COMPETITOR ANALYSIS

• Competitive Advantage
• Distinctive Advantage
• Human, Social and Intellectual Capital
• Corporate Strategy
• Porter’s Five Forces Model
• Porter’s Five Forces Corporate Analysis
• Strategic Leadership
• Cross-departmental innovation

MODULE 8: IMPLEMENTING A NEW STRATEGY: CHANGE MANAGEMENT

• Interpreting strategic objectives into an execution plan
• Ensuring clear responsibility and accountability
• Incentives and controls
• Learning, feedback, and adaptation

Requirements: Participants should be reasonably proficient in English. Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.

NOTE

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees caters for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Participating organizations can therefore claim reimbursement on fee paid in accordance with NITARules.

How to Book: Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254737566961

Payment Options: We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request to a minimum of 5 participants. You can have it delivered at our Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254720272325 / +254737566961 or Email training@phoenixtrainingcenter.com

Accommodation: Accommodation is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737566961