Visual Communication and Design Principles Training Course

Module 1: The Fundamentals of Visual Communication

• The history and evolution of visual communication
• The link between visual communication and social change
• The different components of a visual communication response
• The role of a visual communication professional
• Practical session: Analyzing a case study of a visual communication project

Module 2: The Elements of Visual Design

• The importance of a clear and accessible visual design plan
• The role of a clear and accessible communication plan
• The importance of a clear and accessible reporting mechanism
• The role of a visual communication professional
• Practical session: A group exercise on how to apply the elements of visual design in a case study

Module 3: The Principles of Visual Design

• The importance of a clear and accessible visual design principles
• The role of a clear and accessible communication plan
• The importance of a clear and accessible budget
• The role of a visual communication professional
• Practical session: A group exercise on how to apply the principles of visual design

Module 4: Typography and Layout

• The importance of a clear and accessible typography plan
• The role of a clear and accessible layout plan
• The importance of a clear and accessible communication plan
• The role of a visual communication professional
• Practical session: A group exercise on how to use typography and layout

Module 5: Color Theory and Its Application

• The importance of a clear and accessible color theory plan
• The role of a clear and accessible application plan
• The importance of a clear and accessible communication plan
• The role of a visual communication professional
• Practical session: A group exercise on how to use color theory and its application

Module 6: Creating Visual Hierarchies

• The importance of a clear and accessible visual hierarchy plan
• The role of a clear and accessible communication plan
• The importance of a clear and accessible budget
• The role of a visual communication professional
• Practical session: A group exercise on how to create a visual hierarchy

Module 7: Infographics and Data Visualization

• The importance of a clear and accessible infographics plan
• The role of a clear and accessible data visualization plan
• The importance of a clear and accessible communication plan
• The role of a visual communication professional
• Practical session: A group exercise on how to create infographics and data visualizations

Module 8: Visual Storytelling

• The importance of a clear and accessible visual storytelling plan
• The role of a clear and accessible communication plan
• The importance of a clear and accessible budget
• The role of a visual communication professional
• Practical session: A discussion on how to use visual storytelling

Module 9: The Role of Visuals in Branding

• The importance of a clear and accessible branding plan
• The role of a clear and accessible communication plan
• The importance of a clear and accessible budget
• The role of a visual communication professional
• Practical session: A hands-on exercise on how to use visuals in branding

Module 10: Practical Application and Design Workshop

A comprehensive review of all course modules

• Participants work on an extended visual communication case study
• Developing a full visual communication plan, including a strategy, a communication plan, and a plan for media relations
• Presenting their plan to the group
• Practical session: Finalizing and presenting a complete visual communication plan for a mock visual communication issue

Requirements:

·       Participants should be reasonably proficient in English.

·       Applicants must live up to Phoenix Training Center admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free

2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.

3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.

4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254725012095 / +254724452588

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.

2. Invoice: We can send a bill directly to you or your company.

3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

2. Participants may cancel attendance 14 days or more prior to the training commencement date.

3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@phoenixtrainingcenter.com

Accommodation and Airport Transfer

Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254725012095 / +254724452588