Developing PR Strategies and Plans Training Course

Module 1: The Foundations of PR Strategy

• The history and evolution of PR strategies
• The link between PR strategies and social change
• The different components of a PR strategy
• The role of a PR professional
• Practical session: Analyzing a case study of a PR strategies project

Module 2: Developing a Strategic PR Plan

• The importance of a clear and accessible PR plan
• The role of a clear and accessible communication plan
• The importance of a clear and accessible reporting mechanism
• The role of a PR professional
• Practical session: A group exercise on how to develop a strategic PR plan

Module 3: Stakeholder Identification and Mapping

• The importance of a clear and accessible stakeholder identification plan
• The role of a clear and accessible stakeholder mapping plan
• The importance of a clear and accessible budget
• The role of a PR professional
• Practical session: A group exercise on how to identify and map stakeholders

Module 4: Crafting Key Messages and Positioning

• The importance of a clear and accessible key messages plan
• The role of a clear and accessible positioning plan
• The importance of a clear and accessible communication plan
• The role of a PR professional
• Practical session: A group exercise on how to craft key messages and positioning

Module 5: Media Relations and Outreach Planning

• The importance of a clear and accessible media relations plan
• The role of a clear and accessible outreach plan
• The importance of a clear and accessible communication plan
• The role of a PR professional
• Practical session: A simulation of a media relations process

Module 6: Digital and Social Media Strategy

• The importance of a clear and accessible social media strategy
• The role of a clear and accessible digital communication plan
• The importance of a clear and accessible communication plan
• The role of a PR professional
• Practical session: A group exercise on how to use social media and digital communication in a PR campaign

Module 7: Crisis Communication Planning

• The importance of a clear and accessible crisis communication plan
• The role of a clear and accessible communication plan
• The importance of a clear and accessible reporting mechanism
• The role of a PR professional
• Practical session: A group exercise on how to manage a crisis

Module 8: Budgeting and Resource Allocation

• The importance of a clear and accessible budget plan
• The role of a clear and accessible resource allocation plan
• The importance of a clear and accessible communication plan
• The role of a PR professional
• Practical session: A discussion on how to budget and allocate resources

Module 9: Measuring and Evaluating Strategy

• The importance of a clear and accessible M&E plan
• The role of a clear and accessible reporting mechanism
• The importance of a clear and accessible budget
• The role of a PR professional
• Practical session: A hands-on exercise on how to monitor and evaluate a PR campaign

Module 10: Practical Application and Case Study

A comprehensive review of all course modules

• Participants work on an extended PR strategies case study
• Developing a full PR plan, including a strategy, a communication plan, and a plan for media relations
• Presenting their plan to the group
• Practical session: Finalizing and presenting a complete PR strategies plan for a mock PR issue

Requirements:

·       Participants should be reasonably proficient in English.

·       Applicants must live up to Phoenix Training Center admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free

2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.

3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.

4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254725012095 / +254724452588

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Armstrong Global Training & Development Center Limited should be paid in advance, 5 days to the training.

2. Invoice: We can send a bill directly to you or your company.

3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

2. Participants may cancel attendance 14 days or more prior to the training commencement date.

3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254725012095 / +254724452588 or Email training@phoenixtrainingcenter.com

Accommodation and Airport Transfer

Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254725012095 / +254724452588