AI Content Management and AI Digital Marketing Professional Training Course

Module 1: Foundations of AI Content Management and Digital Marketing

ü  Evolution of digital marketing: From manual to machine-driven

ü  Understanding Machine Learning and Natural Language Processing (NLP) in marketing

ü  Overview of the AI marketing landscape and key players

ü  Setting KPIs for AI integration

ü  Practical Session: Conducting an AI audit of current marketing assets

Module 2: Generative AI for High-Impact Copywriting and Editing

ü  Mastering prompt engineering for marketing copy

ü  Using LLMs (Large Language Models) for blog posts, ads, and scripts

ü  Maintaining brand voice in AI-generated text

ü  Tools for AI content detection and humanization

ü  Practical Session: Creating a multi-channel ad campaign script using ChatGPT/Claude

Module 3: AI-Powered Visual Content Creation and Video Marketing

ü  Introduction to AI image generators (Midjourney, DALL-E 3)

ü  AI video creation and automated video editing tools

ü  Creating brand-consistent avatars and virtual spokespeople

ü  Enhancing low-resolution assets with AI upscaling

ü  Practical Session: Generating professional social media graphics from text prompts

Module 4: Advanced SEO and Search Generative Experience (SGE)

ü  How AI is changing the Google search algorithm

ü  AI-driven keyword research and topic clustering

ü  Optimizing content for voice search and AI chat interfaces

ü  Automated technical SEO audits

ü  Practical Session: Optimizing a landing page using AI-based SEO insights

Module 5: AI in Social Media Management and Influencer Marketing

ü  Automating social media scheduling and community management

ü  Sentiment analysis for brand reputation monitoring

ü  Identifying the right influencers using AI discovery tools

ü  Creating viral-ready content with AI trend prediction

ü  Practical Session: Setting up an AI-driven social listening dashboard

Module 6: Predictive Analytics and Customer Data Platforms

ü  Moving from reactive to proactive marketing with big data

ü  Predicting customer churn and lifetime value (LTV)

ü  AI-powered lead scoring and qualification

ü  Real-time personalization engines

ü  Practical Session: Analyzing a dataset to predict consumer purchasing behaviour

Module 7: Email Marketing Automation and AI Personalization

ü  Dynamic content insertion for hyper-personalized emails

ü  AI-optimized send times and subject line testing

ü  Automating email workflows based on user behaviour

ü  Reducing bounce rates and improving deliverability with AI

ü  Practical Session: Building a 5-step automated AI email nurture sequence

Module 8: AI Ethics, Copyright, and Quality Control

ü  Legal landscape of AI-generated content and intellectual property

ü  Identifying and mitigating bias in AI algorithms

ü  Data privacy regulations (GDPR/CCPA) in the age of AI

ü  The role of human-in-the-loop (HITL) for quality assurance

ü  Practical Session: Drafting an organizational AI ethics policy for content

Module 9: Building an AI Marketing Stack and Workflow Automation

ü  Evaluating and selecting AI tools for your specific industry

ü  Integrating AI tools with existing CRMs (Salesforce, Hubspot)

ü  No-code automation using Zapier and Make.com

ü  Scaling content production without increasing headcount

ü  Practical Session: Building an automated workflow that connects AI content to social media

Module 10: Capstone Project: Developing an AI Digital Marketing Plan

ü  Integrating all modules into a cohesive strategy

ü  Budgeting for AI tools and talent

ü  Measuring the ROI of AI implementation

ü  Presenting the AI transition roadmap to stakeholders

ü  Practical Session: Final presentation of a 90-day AI Digital Marketing implementation plan

About Our Trainers

Our trainers are seasoned industry practitioners with over 15 years of experience in Digital Transformation and AI implementation. They have successfully led marketing departments in Fortune 500 companies and tech startups, specializing in the integration of automated systems for content management. Each trainer holds advanced certifications in Data Science and Digital Marketing, ensuring that participants receive a blend of academic rigor and real-world practical expertise.

Quality Statement

Phoenix Center for Policy, Research and Training is committed to excellence. We ensure that all our training programs are updated quarterly to reflect the latest technological advancements in the AI sector. Our curriculum is vetted by industry experts to provide actionable skills that translate directly to the workplace, maintaining a standard of high engagement, technical accuracy, and professional integrity.

Tailor-Made Courses

We understand that every organization has unique challenges and opportunities as well as unique training needs. Phoenix Center for Policy, Research and Training offers tailor-made courses designed to address specific requirements and challenges faced by your team or organization. Whether you need a customized curriculum, a specific duration, or on-site delivery, we can adapt our expertise to provide a training solution that perfectly aligns with your objectives. We can customize this Course to focus on your industry, specific risk profile, or internal stakeholder dynamics. Contact us to discuss how we can create a bespoke training program that maximizes value and impact for your team. For further inquiries, please contact us on Tel: +254720272325 / +254737296202 or Email training@phoenixtrainingcenter.com.

Admission Criteria

ü  Participants should be reasonably proficient in English. 

ü  Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.

Terms and Conditions

ü  Discounts: Organizations sponsoring Four Participants will have the 5th attend Free

ü  What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.

ü  Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.

ü  The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

ü  Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training. Or call us on +254720272325 / +254737296202

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

ü  Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.

ü  Invoice: We can send a bill directly to you or your company.

ü  Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

ü  Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

ü  Participants may cancel attendance 14 days or more prior to the training commencement date.

ü  No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Accommodation and Airport Transfer

For physical training attendees, we can assist with recommendations for accommodation near the training venue. Airport pick-up services can also be arranged upon request to ensure a smooth arrival. Please inform us of your travel details in advance if you require these services. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737296202