Advanced AI Digital Marketing and Generative Content Strategy Professional Training Course

Module 1: Foundations of AI Digital Marketing and Content Management

ü  Introduction to the AI Marketing landscape

ü  Integrating AI into the traditional marketing mix

ü  Overview of AI Content management frameworks

ü  Assessing organizational AI readiness

ü  Practical Session: Audit of current marketing stack for AI integration points

 

Module 2: SEO & Marketing Fundamentals in the AI Era

ü  Core SEO principles: On-page, Off-page, and Technical

ü  How AI search engines interpret content quality

ü  User intent analysis in the age of chatbots

ü  Marketing psychology and consumer behaviour basics

ü  Practical Session: Conducting AI-assisted keyword research and mapping

 

Module 3: Generative AI Content Creation: Text and Narrative

ü  Exploring LLMs (Large Language Models) for marketers

ü  Crafting brand voices through AI system instructions

ü  Storytelling techniques for digital platforms

ü  Overcoming "AI Hallucinations" in professional content

ü  Practical Session: Generating a 1,000-word narrative piece using iterative prompting

 

Module 4: Generative AI Content Creation: Advanced Visuals and Imagery

ü  Introduction to Midjourney, DALL-E, and Stable Diffusion

ü  Composition and lighting theory for AI art

ü  Generating consistent characters and brand assets

ü  Image-to-image workflows for product marketing

ü  Practical Session: Creating a suite of professional product hero images

 

Module 5: Prompt Engineering: Practical Workflow Optimization

ü  Zero-shot, few-shot, and chain-of-thought prompting

ü  Building custom GPTs for specific marketing tasks

ü  Automating repetitive administrative duties

ü  Prompt libraries and version control

ü  Practical Session: Building a custom "Persona Bot" for targeted copy generation

 

Module 6: Persuasive Copy for Ads and High-Conversion Landers

ü  Psychological triggers in digital advertising

ü  AI-driven A/B testing for ad headlines

ü  Writing high-converting Call to Actions (CTAs)

ü  Adapting copy for different ad platforms (Google vs. Meta)

ü  Practical Session: Writing and refining a 5-part ad sequence for a product launch

 

Module 7: Blog Strategy and AI-Driven Long-Form Content

ü  Content pillars and topical authority

ü  Structuring blogs for both humans and AI crawlers

ü  Enhancing AI drafts with expert human insights

ü  Internal linking strategies using AI tools

ü  Practical Session: Developing a 4-week blog editorial calendar with AI

 

Module 8: Social Media Content Strategy and AI Automation

ü  Platform-specific content optimization (LinkedIn, TikTok, X)

ü  AI for social listening and trend spotting

ü  Generating viral hooks and short-form scripts

ü  Automated scheduling and community management

ü  Practical Session: Creating a week of social media posts from a single blog post

 

Module 9: AI Content Management Systems and Governance

ü  Implementing a centralized AI asset library

ü  Versioning and auditing AI-generated content

ü  Roles and permissions in AI-driven workflows

ü  Content lifecycle management (Creation to Archival)

ü  Practical Session: Setting up a content management dashboard in Notion or Trello

 

Module 10: Portfolio Project 1: Comprehensive Brand Identity Kit

ü  Defining visual and tonal brand guidelines

ü  Generating logos, colour palettes, and typography via AI

ü  Creating a brand "Prompt Bible"

ü  Standardizing AI outputs for team-wide use

ü  Practical Session: Finalizing a brand kit to show clients

 

Module 11: Advanced SEO: Search Generative Experience (SGE) Optimization

ü  Understanding Google's SGE and its impact on traffic

ü  Schema markup for AI visibility

ü  Optimization for "Zero-Click" searches

ü  Voice search optimization strategies

ü  Practical Session: Implementing structured data to enhance AI snippet visibility

 

Module 12: Video Marketing with Generative AI Tools

ü  AI scriptwriting for video commercials

ü  Text-to-video and AI avatars (HeyGen, Sora, etc.)

ü  Automated video captions and translation

ü  AI-driven video editing and b-roll selection

ü  Practical Session: Producing a 60-second marketing video using AI tools

 

Module 13: Technical Prompting for Data Analysis and Marketing Insights

ü  Using AI to interpret Google Analytics 4 (GA4) data

ü  Sentiment analysis of customer reviews

ü  Automating marketing reports and visualizations

ü  Predictive analytics for campaign performance

ü  Practical Session: Uploading a CSV of marketing data for AI-driven insights

 

Module 14: Client Deliverables: Packaging AI Services for Stakeholders

ü  Pricing AI-assisted services

ü  Creating transparent "AI Disclosure" statements

ü  Managing client expectations on AI capabilities

ü  Reporting ROI of AI implementation to management

ü  Practical Session: Drafting a professional proposal for an AI-driven marketing project

 

Module 15: AI Ethics, Copyright, and Brand Safety

ü  Navigating current AI copyright laws

ü  Mitigating algorithmic bias in marketing

ü  Ensuring data privacy (GDPR/CCPA) in AI prompts

ü  Deepfakes and brand reputation management

ü  Practical Session: Performing a "Brand Safety Audit" on AI outputs

 

Module 16: Email Marketing and AI-Driven Personalization

ü  AI for subject line optimization and open rates

ü  Segmenting audiences using machine learning

ü  Automated "behaviour-based" email triggers

ü  Writing personalized cold outreach at scale

ü  Practical Session: Building a personalized email sequence for a lead magnet

 

Module 17: Portfolio Project 2: High-Performance Ad Campaign

ü  Competitive ad analysis using AI

ü  Creative asset generation for multi-platform ads

ü  Budget allocation strategies

ü  Conversion tracking setup

ü  Practical Session: Launching a simulated ad campaign and analyzing results

 

Module 18: Integrated AI Marketing Workflows and Tool Interoperability

ü  Connecting AI tools via Zapier or Make

ü  Building "Autonomous" content loops

ü  Multi-modal workflows (Image to Text to Video)

ü  Centralizing the AI marketing stack

ü  Practical Session: Creating an automated workflow from Google Doc to Social Media

 

Module 19: Market Research and Competitive Intelligence via AI

ü  AI-powered SWOT analysis

ü  Monitoring competitor content shifts in real-time

ü  Consumer persona development through synthetic data

ü  Identifying market gaps using AI trend analysis

ü  Practical Session: Generating a competitive intelligence report for a niche industry

 

Module 20: Conversion Rate Optimization (CRO) with AI Heatmapping

ü  AI-simulated eye-tracking for landing pages

ü  Predicting friction points in the user journey

ü  Using AI to suggest UI/UX improvements

ü  Automated multivariate testing

ü  Practical Session: Redesigning a landing page based on AI heatmapping predictions

 

Module 21: Portfolio Project 3: SEO-Optimized Authority Blog Series

ü  Topic clustering for SEO dominance

ü  Generating "skyscraper" content using AI

ü  Backlink outreach automation

ü  Content refreshing strategies

ü  Practical Session: Publishing and optimizing a high-authority blog series

 

Module 22: Managing AI-Human Collaborative Creative Teams

ü  The "Human-in-the-loop" model

ü  Training staff on AI literacy

ü  Rewriting job descriptions for the AI era

ü  Managing the psychological transition to AI tools

ü  Practical Session: Facilitating a "Human-AI" collaborative brainstorming session

 

Module 23: Future Trends: Autonomous Agents in Digital Marketing

ü  Understanding AI Agents (AutoGPT, etc.)

ü  The rise of personalized AI shopping assistants

ü  Preparing for a "Post-Search" marketing world

ü  Integrating wearable tech and AI marketing

ü  Practical Session: Experimenting with a simple autonomous agent task

 

Module 24: Portfolio Project 4: Full-Scale Digital Marketing Strategy

ü  Defining long-term AI marketing goals

ü  Resource allocation and tech stack finalization

ü  Developing a 12-month AI roadmap

ü  Risk mitigation planning

ü  Practical Session: Pitching a full-scale AI strategy to a "board of directors"

 

Module 25: Course Synthesis and Certification Project Finalization

ü  Review of key AI content management principles

ü  Final polish of portfolio projects

ü  Career coaching and agency positioning

ü  Graduation and certificate award

ü  Practical Session: Peer review and final submission of the Digital Portfolio

About Our Trainers

 

Our training team comprises industry veterans with over 20 years of combined experience in digital marketing and emerging technologies. Our lead trainers have successfully integrated AI solutions into multi-national corporations and have served as consultants for global marketing agencies. They are certified prompt engineers and data analysts who bring a wealth of practical, "in-the-trenches" knowledge to the classroom.

 

Quality Statement

 

Phoenix Training Center is dedicated to providing high-impact, industry-relevant education. We utilize a continuous feedback loop and regular curriculum updates to ensure our materials reflect the very latest shifts in AI technology. Our commitment is to provide not just theoretical knowledge, but practical mastery that empowers professionals to lead in their respective fields with confidence and integrity.

 

Tailor-Made Courses

 

We understand that every organization has unique challenges and opportunities as well as unique training needs. Phoenix Training Center offers tailor-made courses designed to address specific requirements and challenges faced by your team or organization. Whether you need a customized curriculum, a specific duration, or on-site delivery, we can adapt our expertise to provide a training solution that perfectly aligns with your objectives. We can customize this Course to focus on your industry, specific risk profile, or internal stakeholder dynamics. Contact us to discuss how we can create a bespoke training program that maximizes value and impact for your team. For further inquiries, please contact us on Tel: +254720272325 / +254737296202 or Email training@phoenixtrainingcenter.com.

 

Admission Criteria

ü  Participants should be reasonably proficient in English. 

ü  Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.

Terms and Conditions

ü  Discounts: Organizations sponsoring Four Participants will have the 5th attend Free

ü  What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.

ü  Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.

ü  The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

ü  Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training. Or call us on +254720272325 / +254737296202

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

ü  Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.

ü  Invoice: We can send a bill directly to you or your company.

ü  Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

ü  Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

ü  Participants may cancel attendance 14 days or more prior to the training commencement date.

ü  No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Accommodation and Airport Transfer

For physical training attendees, we can assist with recommendations for accommodation near the training venue. Airport pick-up services can also be arranged upon request to ensure a smooth arrival. Please inform us of your travel details in advance if you require these services. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737296202