🗣️ Strategic Internal Communications Training Course

Module 1: Foundations of Internal Communications

ü  The role and purpose of internal communications

ü  The link between internal and external communications

ü  The importance of a well-defined purpose

ü  The value of internal communications professional development

ü  The impact of a strong internal communications function

ü  Practical Session: A group discussion on the challenges and opportunities of internal communications

 

Module 2: The Strategic Communications Plan

ü  The components of a comprehensive plan

ü  Aligning communications with business goals

ü  The importance of a clear and well-defined strategy

ü  The role of a communications audit

ü  The importance of a timeline and budget

ü  Practical Session: A group exercise to create a simple communications plan

 

Module 3: Audience Analysis and Segmentation

ü  The importance of knowing your audience

ü  How to segment employees by role, location, and needs

ü  The use of surveys and focus groups

ü  The importance of a persona-based approach

ü  The dangers of a one-size-fits-all approach

ü  Practical Session: A group exercise to create audience personas for a fictional company

 

Module 4: Channel Strategy & Technology

ü  The different types of communications channels (e.g., email, intranet, video)

ü  The purpose and use of each channel

ü  The role of technology in internal communications

ü  The importance of a multi-channel approach

ü  The future of communications technology

ü  Practical Session: A group discussion on the best channels for a specific message

 

Module 5: Content Creation and Storytelling

ü  The principles of effective content

ü  The importance of a clear and compelling message

ü  The role of storytelling in engagement

ü  The use of different content formats (e.g., video, infographics, blog posts)

ü  The importance of a consistent voice and tone

ü  Practical Session: A hands-on exercise on creating content for a specific message

 

Module 6: Leadership Communications

ü  The role of leadership in internal communications

ü  The importance of a consistent message from the top

ü  The role of a leader as a brand ambassador

ü  The importance of a regular communication cadence

ü  The value of a transparent leader

ü  Practical Session: A role-playing exercise on communicating a difficult message from a leader

 

Module 7: Measuring Communications Effectiveness

ü  The purpose of measurement

ü  The difference between output and outcome metrics

ü  The use of surveys, analytics, and qualitative data

ü  The importance of a baseline and a benchmark

ü  The role of a dashboard

ü  Practical Session: A group exercise to create a simple measurement plan

 

Module 8: Change and Crisis Communications

ü  The importance of a proactive communications plan

ü  The role of a crisis communications team

ü  The importance of a clear and consistent message

ü  The role of a spokesperson

ü  The importance of a post-crisis review

ü  Practical Session: A group simulation of a crisis communications scenario

 

Module 9: Employee Engagement and Advocacy

ü  The link between communications and engagement

ü  The role of a communications plan in a culture of engagement

ü  The importance of an employee advocacy program

ü  The role of a communications team in fostering a positive culture

ü  The value of an employee feedback loop

ü  Practical Session: A discussion on how to foster employee advocacy

 

Module 10: Internal Branding and Culture

ü  The importance of a strong internal brand

ü  The link between internal and external branding

ü  The role of a communications team in shaping a culture

ü  The importance of a consistent message

ü  The value of a values-driven culture

ü  Practical Session: A group exercise to develop an internal branding campaign

 

Module 11: Communications for a Hybrid Workplace

ü  The unique challenges of a hybrid model

ü  The importance of a clear policy on communication

ü  The role of technology in bridging the gap

ü  The importance of a flexible approach

ü  The value of a well-defined meeting culture

ü  Practical Session: A group discussion on best practices for communicating in a hybrid workplace

 

Module 12: Building a Communications Calendar

ü  The importance of a structured approach

ü  The components of a communications calendar

ü  The role of a content plan

ü  The importance of a well-defined workflow

ü  The value of a shared calendar

ü  Practical Session: A group exercise to create a simple communications calendar

 

Module 13: Ethics and Legal Considerations

ü  The importance of a clear and consistent policy

ü  The legal implications of a bad message

ü  The role of a lawyer in a communication plan

ü  The importance of a fair and unbiased approach

ü  The ethical responsibilities of a communications professional

ü  Practical Session: A group discussion on an ethical dilemma in a communication scenario

 

Module 14: Communications for Mergers & Acquisitions

ü  The unique challenges of an M&A

ü  The importance of a clear and transparent message

ü  The role of a communications team in a smooth transition

ü  The importance of a well-defined timeline

ü  The value of a well-rehearsed plan

ü  Practical Session: A case study analysis of an M&A communications plan

 

Module 15: The Role of Social Media in Internal Communications

ü  The benefits of a social platform

ü  The risks of an unmanaged platform

ü  The importance of a clear policy

ü  The role of a communications team in monitoring and moderating

ü  The value of a private social platform

ü  Practical Session: A discussion on the pros and cons of an internal social platform

 

Module 16: Managing Difficult Conversations

ü  The importance of a clear and empathetic approach

ü  The role of active listening

ü  The importance of a calm and respectful tone

ü  The value of a well-rehearsed response

ü  The role of a communications team in providing support

ü  Practical Session: A role-playing exercise on a difficult conversation

 

Module 17: Capstone Project: A Comprehensive Communications Plan

ü  A review of all key concepts

ü  Participants work in teams to create a comprehensive communications plan

ü  The plan includes a strategic analysis, a channel strategy, and a content plan

ü  Presenting the final plan to the group for feedback

ü  Peer and instructor feedback

ü  Practical Session: The final capstone project presentation

 

Module 18: Final Presentation and Q&A

ü  A comprehensive review of the entire training experience

ü  A final presentation by each participant on their key learnings

ü  A detailed Q&A session with the instructors

ü  The opportunity to ask final questions

ü  A discussion on post-training support and resources

ü  Practical Session: A final individual presentation on key takeaways

About Our Trainers

Our trainers are seasoned communications professionals and leaders with extensive experience in internal communications training. They have a proven track record of successfully helping a wide range of organizations, from multinational corporations to small businesses and non-profits, to improve their internal communications. Our trainers are not just instructors; they are practitioners who bring a wealth of practical experience and a deep understanding of the challenges and nuances of internal communications to the classroom.

 

Quality Statement

Phoenix Training Center is committed to providing high-quality, specialized training that delivers tangible results. This internal communications training online course is meticulously designed to provide you with the most current and valuable knowledge available. We guarantee that the skills and insights you acquire will be directly applicable to your role, helping you drive significant value for your organization.

Admission Criteria

ü  Participants should be reasonably proficient in English. 

ü  Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254737296202

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

 

Tailor-Made Courses

We understand that every organization has unique challenges and opportunities as well as unique training needs. Phoenix Training Center offers tailor-made courses designed to address specific requirements and challenges faced by your team or organization. Whether you need a customized curriculum, a specific duration, or on-site delivery, we can adapt our expertise to provide a training solution that perfectly aligns with your objectives.

We can customize this Course to focus on your industry, specific risk profile, or internal stakeholder dynamics. Contact us to discuss how we can create a bespoke training program that maximizes value and impact for your team. For further inquiries, please contact us on Tel: +254720272325 / +254737296202 or Email training@phoenixtrainingcenter.com

 

Accommodation and Airport Pick-up

For physical training attendees, we can assist with recommendations for accommodation near the training venue. Airport pick-up services can also be arranged upon request to ensure a smooth arrival. Please inform us of your travel details in advance if you require these services. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737296202