🗣️ Mastering Employee Engagement: Comprehensive Internal Communication Training Course

Module 1: The Strategic Foundation of Internal Communication Training

ü  Defining the strategic mission of internal communication

ü  Linking communication goals to organizational strategy

ü  The role of the internal communication course in culture building

ü  Understanding communication barriers and challenges

ü  Ethical and legal considerations in internal messaging

ü  Practical Session: Conducting a SWOT Analysis of a Sample Organization’s Internal Comms Function

Module 2: Auditing, Stakeholder Mapping, and Audience Analysis

ü  Conducting a communications audit (channel, content, performance)

ü  Advanced stakeholder mapping and relationship building

ü  Techniques for effective employee segmentation and persona development

ü  Identifying information needs and communication preferences

ü  Overcoming communication gaps between different groups

ü  Practical Session: Designing a Stakeholder-Specific Communication Strategy

Module 3: Channel Strategy: Mastering Digital and Face-to-Face Platforms

ü  Assessing the effectiveness of digital channels (intranet, email, collaboration tools)

ü  Optimizing traditional channels (town halls, newsletters, notice boards)

ü  Developing an integrated multi-channel strategy (The Comms Ecosystem)

ü  Strategies for engaging remote and frontline workers

ü  Managing channel fatigue and information overload

ü  Practical Session: Auditing and Recommending Optimizations for a Digital Communication Platform

Module 4: Content Creation and Organizational Storytelling

ü  Principles of compelling internal content creation

ü  Crafting the organizational narrative: purpose, mission, and vision

ü  Utilizing storytelling techniques to humanize data and strategy

ü  Writing clearly and concisely for busy internal audiences

ü  Creating visually engaging internal communications

ü  Practical Session: Drafting a Strategic Announcement Using the Storytelling Model

Module 5: Leadership Communication: Coaching and Alignment

ü  The importance of senior leaders as the voice of the organization

ü  Techniques for coaching executives on authentic communication styles

ü  Developing effective leadership talking points and briefs

ü  Ensuring message consistency and cascade through managers

ü  Training managers to facilitate team-level discussions

ü  Practical Session: Role-Play Coaching a Manager to Deliver Difficult Feedback to a Team

Module 6: Change Communication: Driving Adoption and Buy-in

ü  The role of internal communication training courses in change management

ü  Communicating the 'why' and the benefits of the change

ü  Strategies for anticipating and managing employee resistance

ü  Utilizing phased communication plans for complex transitions

ü  Engaging employees as advocates for change

ü  Practical Session: Developing a Change Readiness Communication Toolkit for Managers

Module 7: Crisis Communication and Resilience

ü  Establishing the internal Crisis Communication team and plan

ü  Developing rapid internal messaging protocols and holding statements

ü  Communicating during high-stakes events (e.g., security breach, sudden leadership change)

ü  Managing the spread of internal rumours and misinformation

ü  Post-crisis review and organizational learning

ü  Practical Session: Drafting and Approving an Internal Crisis Communication Message

Module 8: Internal Communication Workshops: Employee Feedback and Listening

ü  Designing and facilitating effective internal communication workshops

ü  Advanced techniques for running employee focus groups and listening sessions

ü  Utilizing internal social media and pulse surveys for real-time feedback

ü  Closing the feedback loop: demonstrating action based on employee input

ü  Measuring the culture and sentiment using communication channels

ü  Practical Session: Designing a Workshop Agenda to Gather Employee Feedback on a New Strategy

Module 9: Measurement, Metrics, and Reporting Value

ü  Defining Key Performance Indicators (KPIs) for internal communication

ü  Measuring reach, consumption, engagement, and most importantly, behaviour change

ü  Utilizing digital analytics from internal channels

ü  Building executive reports that demonstrate the ROI of communication

ü  Benchmarking and continuous improvement

ü  Practical Session: Creating an Internal Comms Dashboard Report for the Executive Team

Module 10: Building the Comprehensive Annual Communication Plan

ü  Synthesizing all strategic and tactical elements into one cohesive plan

ü  Creating the annual Content and Activity Calendar

ü  Finalizing the budget and resource allocation

ü  Presentation of the strategic plan for final executive buy-in

ü  Peer review and final critique of the comprehensive strategy

ü  Practical Session: Final Capstone Project: Presenting the Annual Internal Communication Master Plan

About Our Trainers

Our trainers are senior communication leaders and certified consultants who have successfully led internal communication functions at Fortune 500 companies. With an average of 15 years of practical experience, they specialize in delivering strategic internal communication training courses and highly practical internal communication workshops, ensuring participants receive expert-level guidance on the latest industry standards.

Quality Statement

Phoenix Training Center is committed to delivering a superior, strategy-focused, and highly interactive internal communication course. We guarantee a curriculum that provides immediately applicable knowledge and tools, empowering participants to become strategic drivers of organizational success through world-class internal communication training.

Admission Criteria

ü  Participants should be reasonably proficient in English. 

ü  Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254737296202

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor-Made Courses

We understand that every organization has unique challenges and opportunities as well as unique training needs. Phoenix Training Center offers tailor-made courses designed to address specific requirements and challenges faced by your team or organization. Whether you need a customized curriculum, a specific duration, or on-site delivery, we can adapt our expertise to provide a training solution that perfectly aligns with your objectives.

We can customize this Course to focus on your industry, specific risk profile, or internal stakeholder dynamics. Contact us to discuss how we can create a bespoke training program that maximizes value and impact for your team. For further inquiries, please contact us on Tel: +254720272325 / +254737296202 or Email training@phoenixtrainingcenter.com

Accommodation and Airport Pick-up

For physical training attendees, we can assist with recommendations for accommodation near the training venue. Airport pick-up services can also be arranged upon request to ensure a smooth arrival. Please inform us of your travel details in advance if you require these services. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737296202