Training Course on Media Relations and Crisis Communication Management

Course Outline

Module 1: Fundamentals of Media Relations

ü  Understanding the role of media in shaping public perception

ü  Building and maintaining positive media relationships

ü  Identifying key media outlets and journalists

ü  Developing a media engagement strategy

ü  Practical Session: Simulated press interaction exercise

Module 2: Crafting Effective Media Messages

ü  Principles of clear and concise messaging

ü  Tailoring messages for different audiences

ü  Using storytelling techniques for impact

ü  Avoiding jargon and misinterpretation

ü  Practical Session: Message development workshop

Module 3: Media Interview Techniques and Spokesperson Training

ü  Preparing for different types of media interviews

ü  Handling tough questions with confidence

ü  Body language and vocal delivery tips

ü  On-camera and radio interview best practices

ü  Practical Session: Mock media interviews with feedback

Module 4: Crisis Communication Planning and Preparedness

ü  Key components of a crisis communication plan

ü  Identifying potential crisis scenarios

ü  Establishing a crisis response team

ü  Developing holding statements and rapid response protocols

ü  Practical Session: Crisis scenario role-play

Module 5: Social Media and Digital Crisis Management

ü  Monitoring social media for early crisis detection

ü  Responding to crises in real-time on digital platforms

ü  Managing misinformation and viral content

ü  Leveraging influencers and advocates during crises

ü  Practical Session: Social media crisis simulation

Module 6: Reputation Management and Recovery Strategies

ü  Assessing reputational damage post-crisis

ü  Rebuilding trust with stakeholders

ü  Long-term reputation management strategies

ü  Case studies of successful reputation recovery

ü  Practical Session: Reputation repair strategy development

Module 7: Handling Hostile Media and Public Scrutiny

ü  Techniques for managing aggressive questioning

ü  Staying composed under pressure

ü  Redirecting negative narratives

ü  Legal considerations when dealing with hostile media

ü  Practical Session: Hostile press conference simulation

Module 8: Legal and Ethical Considerations in Crisis Communication

ü  Understanding defamation and privacy laws

ü  Ethical dilemmas in crisis messaging

ü  Compliance with regulatory requirements

ü  Balancing transparency and legal constraints

ü  Practical Session: Ethical decision-making case studies

Module 9: Internal Communication During Crises

ü  Engaging employees as brand ambassadors

ü  Ensuring consistent messaging across all levels

ü  Managing rumors and misinformation internally

ü  Tools for effective internal crisis communication

ü  Practical Session: Internal crisis briefing exercise

Module 10: Post-Crisis Evaluation and Continuous Improvement

ü  Conducting a post-crisis review

ü  Identifying lessons learned and gaps

ü  Updating crisis communication plans

ü  Training and preparedness for future crises

ü Practical Session: After-action report development

About the Trainers

Our trainers are seasoned media relations and crisis communication experts with extensive experience in corporate, government, and NGO sectors. They have successfully managed high-profile crises and trained professionals across various industries.

Requirements

ü  Participants should be reasonably proficient in English. 

ü  Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254737566961

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254720272325 / +254737566961 or Email training@phoenixtrainingcenter.com  

Accommodation and Airport Transfer

Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737566961