Training Course on Mastering Media Relations and Crisis Communication

Course Outline

Module 1: Fundamentals of Media Relations

ü  Understanding the media landscape

ü  Building strong journalist relationships

ü  Key principles of effective media engagement

ü  Identifying media opportunities for brand visibility

ü  Practical Session: Simulated media pitch exercise

Module 2: Crafting Effective Press Releases and Statements

ü  Structure and components of a press release

ü  Writing compelling headlines and key messages

ü  Tailoring messages for different media outlets

ü  Common mistakes to avoid in press releases

ü  Practical Session: Drafting a press release on a given scenario

Module 3: Media Interview Techniques and Handling Tough Questions

ü  Preparing for different types of media interviews

ü  Techniques for staying on message

ü  Managing difficult or hostile questions

ü  Body language and vocal delivery tips

ü  Practical Session: Mock TV/radio interview with feedback

Module 4: Crisis Communication Planning and Preparedness

ü  Identifying potential crisis triggers

ü  Developing a crisis communication team and protocols

ü  Key components of a crisis communication plan

ü  Role of leadership in crisis response

ü  Practical Session: Crisis scenario role-play

Module 5: Reputation Management in Crisis Situations

ü  Strategies to protect and restore reputation

ü  Monitoring public perception and media sentiment

ü  Case studies of successful reputation recovery

ü  Leveraging influencers and advocates

ü  Practical Session: Reputation recovery strategy workshop

Module 6: Social Media and Digital Crisis Management

ü  Managing crises in the digital age

ü  Responding to viral misinformation

ü  Social media monitoring tools and techniques

ü  Crafting effective social media statements

ü  Practical Session: Handling a social media crisis simulation

Module 7: Stakeholder Engagement and Communication Strategies

ü  Identifying key stakeholders in a crisis

ü  Tailoring messages for different audiences

ü  Maintaining trust with investors, employees, and customers

ü  Practical Session: Stakeholder messaging exercise

Module 8: Legal and Ethical Considerations in Crisis Communication

ü  Understanding legal risks in crisis statements

ü  Ethical dilemmas in crisis communication

ü  Compliance with regulatory requirements

ü  Practical Session: Case analysis of legal pitfalls

Module 9: Post-Crisis Evaluation and Recovery

ü  Conducting a post-crisis review

ü  Measuring communication effectiveness

ü  Rebuilding trust and credibility

ü  Practical Session: Developing a post-crisis action plan

Module 10: Developing a Crisis Communication Playbook

ü  Creating a step-by-step crisis response guide

ü  Customizing templates for press releases and statements

ü  Training teams for crisis readiness

ü Practical Session: Drafting a crisis communication playbook

About the Trainers

Our trainers are seasoned PR and crisis communication experts with over 15 years of experience in media relations, corporate communications, and crisis management. They have worked with multinational corporations, government agencies, and NGOs, providing hands-on training and strategic advisory services.

Requirements

ü  Participants should be reasonably proficient in English. 

ü  Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254737566961

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254720272325 / +254737566961 or Email training@phoenixtrainingcenter.com  

Accommodation and Airport Transfer

Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737566961