Course Description
This intensive five-day training program is specifically tailored for bank product managers who are navigating the rapidly evolving landscape of digital banking and FinTech. The course provides a comprehensive deep dive into the strategies, technologies, and innovative approaches required to develop, launch, and manage competitive digital banking products. Participants will gain critical insights into understanding customer expectations in the digital age, leveraging emerging technologies, and fostering a culture of innovation within traditional banking structures.
The curriculum covers a broad spectrum of essential topics, including the fundamentals of digital banking, the FinTech ecosystem and its disruptive forces, customer-centric product development methodologies, leveraging technologies like AI, blockchain, and APIs, data analytics for personalized banking, regulatory considerations for digital products, and building effective partnerships with FinTechs. Each module is designed to equip product managers with the practical skills and strategic mindset necessary to drive digital transformation and deliver cutting-edge banking solutions.
Course Objectives
Upon the successful completion of this Training Course on Digital Banking and FinTech Innovation for Bank Product Managers, participants will be able to:
ü Understand the core concepts and drivers of digital banking.
ü Analyze the FinTech landscape and identify key disruptive innovations.
ü Apply customer-centric design principles to digital product development.
ü Leverage emerging technologies like AI, blockchain, and open APIs in banking.
ü Utilize data analytics to personalize banking experiences and drive product insights.
ü Navigate the regulatory and compliance challenges in digital banking.
ü Develop strategies for effective FinTech partnerships and ecosystem collaboration.
ü Lead cross-functional teams in agile digital product development.
ü Measure and optimize the performance of digital banking products.
ü Formulate a compelling digital banking product strategy for their institution.
Training Methodology
The course is designed to be highly interactive, challenging and stimulating. It will be an instructor led training and will be delivered using a blended learning approach comprising of presentations, discussions, guided sessions of practical exercise, case study review, web-based tutorials, group work, exploration of relevant issues collaborative strength training, performance measurement, and workshops of participants’ displays, all of which adhere to the highest standards of training. The training technique is built on learning by doing, with lecturers using a learner-centered approach to engage participants and provide tasks that allow them to apply what they’ve learned. Experiential knowledge is also given equal importance within the format of training. Our facilitators are seasoned industry professionals with years of expertise in their chosen fields. All facilitation and course materials will be offered in English.
Who Should Attend?
This Training Course on Digital Banking and FinTech Innovation for Bank Product Managers would be suitable for, but not limited to:
ü Bank Product Managers
ü Digital Product Owners
ü Innovation Managers in Banking
ü Marketing Managers in Financial Services
ü Business Development Managers in FinTech
ü Strategy Professionals in Banking
ü Aspiring Digital Banking Leaders
Personal Benefits
ü Enhanced expertise in digital banking and FinTech trends.
ü Improved skills in customer-centric product development and innovation.
ü Better understanding of cutting-edge banking technologies.
ü Increased confidence in leading digital transformation initiatives.
ü Expanded professional network within the digital finance community.
ü Career advancement opportunities in the rapidly growing FinTech space.
Organizational Benefits
ü Acceleration of digital transformation initiatives within the bank.
ü Development and launch of more competitive and customer-centric digital products.
ü Enhanced ability to innovate and respond to market disruptions.
ü Stronger partnerships and collaborations with FinTech companies.
ü Improved regulatory compliance for digital offerings.
ü Increased market share and customer engagement in the digital realm.
ü Cultivation of a culture of innovation and agility within product teams.
ü Course Duration: 5 Days
ü Training Fee
o Physical Training: USD 1,300
o Online / Virtual Training: USD 1,000
Course Outline
Module 1: The Digital Banking Revolution and FinTech Ecosystem
ü Understanding the shift from traditional to digital banking
ü Drivers of change: customer expectations, technology, competition
ü Overview of the FinTech landscape: segments and key players
ü Disruptive business models of Neo-banks and Challenger banks
ü The evolving role of product managers in the digital era
ü Practical Session: Analyzing the business models of successful challenger banks and their competitive advantages
Module 2: Customer-Centricity and Digital Product Design
ü Design Thinking methodology for financial products
ü User experience (UX) and user interface (UI) principles for digital banking
ü Journey mapping and customer pain point identification
ü Building empathetic digital products
ü A/B testing and user feedback incorporation
ü Practical Session: Conducting a mini-design sprint for a new digital banking feature
Module 3: Core Technologies Driving Digital Banking (APIs, Cloud, Mobile)
ü Application Programming Interfaces (APIs) and their role in Open Banking
ü Cloud computing infrastructure for scalability and agility
ü Mobile-first strategies and app development considerations
ü Cyber security and data protection in a digital environment
ü Infrastructure modernization for digital transformation
ü Practical Session: Exploring use cases of Open Banking APIs and their potential for new products
Module 4: Artificial Intelligence and Machine Learning in Banking
ü Introduction to AI/ML concepts and their application in finance
ü AI for personalized recommendations and customer service (chatbots)
ü Fraud detection and risk management using AI
ü Predictive analytics for lending and investment products
ü Ethical considerations and bias in AI algorithms
ü Practical Session: Discussing AI-powered solutions for common banking challenges
Module 5: Blockchain, Distributed Ledger Technology, and Cryptocurrencies
ü Fundamentals of blockchain technology
ü Use cases of DLT in banking: payments, trade finance, asset tokenization
ü Understanding cryptocurrencies and their impact on traditional finance
ü Central Bank Digital Currencies (CBDCs) and their implications
ü Challenges and opportunities of blockchain adoption in banking
ü Practical Session: Exploring potential applications of blockchain for a bank's product roadmap
Module 6: Data Analytics for Personalized Banking and Product Insights
ü Collecting, storing, and analyzing customer data
ü Big data analytics and its importance for product managers
ü Personalization engines and hyper-segmented offerings
ü Data-driven decision making for product iterations
ü Regulatory aspects of data privacy and usage (e.g., GDPR, local equivalents)
ü Practical Session: Identifying key data points for personalizing a digital lending product
Module 7: Regulatory Landscape and Compliance for Digital Products
ü FinTech regulations and sandbox initiatives
ü Anti-Money Laundering (AML) and Know Your Customer (KYC) in digital channels
ü Consumer protection in the digital age
ü Cross-border regulatory challenges for digital banks
ü Building a compliance-by-design approach for new products
ü Practical Session: Analyzing a regulatory sandbox success story and its lessons learned
Module 8: FinTech Partnerships, Open Banking, and Ecosystem Building
ü Strategies for collaborating with FinTech startups
ü Building a successful FinTech partnership framework
ü The concept and implications of Open Banking
ü Developing a platform strategy for banking services
ü APIs as a foundation for ecosystem collaboration
ü Practical Session: Brainstorming potential FinTech partners for specific banking product enhancements
Module 9: Agile Product Management and Innovation Frameworks
ü Applying Agile and Scrum methodologies in banking product development
ü Minimum Viable Product (MVP) development and iterative launches
ü Building and managing cross-functional product teams
ü Fostering a culture of innovation and experimentation
ü Measuring success and iterating on digital products
ü Practical Session: Facilitating a mock agile sprint planning session for a digital product
Module 10: Future Trends, Emerging Business Models, and Strategic Roadmapping
ü Embedded finance and banking-as-a-service (BaaS)
ü The rise of super-apps in financial services
ü Sustainable finance and ESG considerations in digital products
ü The future of payments and digital identity
ü Developing a long-term digital banking product roadmap
ü Practical Session: Creating a 3-5 year digital product roadmap for a hypothetical bank
About Our Trainers
The training will be delivered by a team of highly experienced digital banking strategists, FinTech entrepreneurs, and seasoned product management professionals. Our trainers possess deep industry knowledge, having successfully launched and managed innovative digital products within leading financial institutions and FinTech companies globally. They bring practical case studies, real-world challenges, and insights into the latest trends and technologies shaping the future of finance, ensuring a highly relevant and impactful learning experience.
Quality Statement
We are committed to delivering high-quality, practical, and relevant training programs that empower professionals to excel in their roles and contribute significantly to the success of their organizations. Our courses are continually updated to reflect the latest industry trends, regulatory changes, and best practices.
Admission Criteria
ü Participants should be reasonably proficient in English.
ü Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.
Terms and Conditions
Booking for Training
Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.
Or call us on +254720272325 / +254737296202
Payment Options
We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:
Cancellation Policy
Tailor-Made Courses
We understand that every organization has unique training needs. Phoenix Training Center offers tailor-made courses designed to address specific requirements and challenges faced by your team or organization. Whether you need a customized curriculum, a specific duration, or on-site delivery, we can adapt our expertise to provide a training solution that perfectly aligns with your objectives. Contact us to discuss how we can create a bespoke training program for you. For further inquiries, please contact us on Tel: +254720272325 / +254737296202 or Email training@phoenixtrainingcenter.com
Accommodation and Airport Pick-up
For physical training attendees, we can assist with recommendations for accommodation near the training venue. Airport pick-up services can also be arranged upon request to ensure a smooth arrival. Please inform us of your travel details in advance if you require these services. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737296202
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Phoenix Training Center
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