Training Course on Agriculture Entrepreneurship, Business Plan and Innovation

Course Outline

Module 1: Introduction to Agricultural Entrepreneurship

üDefinition and importance of agricultural entrepreneurship

ü  Key characteristics of successful agripreneurs

ü  Challenges and opportunities in agribusiness

ü  Identifying viable agricultural business ideas

üPractical Session: Developing an agribusiness concept note

Module 2: Understanding Agribusiness Value Chains

ü  Components of agricultural value chains

ü  Role of stakeholders in agribusiness

ü  Value addition and processing opportunities

ü  Supply chain management in agriculture

ü Practical Session: Mapping a value chain for a selected crop

Module 3: Market Research and Consumer Trends in Agriculture

ü  Conducting market surveys and feasibility studies

üUnderstanding consumer preferences and demand

ü  Competitive analysis and positioning

ü  Pricing strategies for agricultural products

üPractical Session: Designing a market research questionnaire

Module 4: Developing a Winning Agribusiness Plan

ü  Key elements of a business plan

ü  Setting SMART goals and objectives

ü  SWOT analysis for agribusiness

ü  Writing an executive summary

ü  Practical Session: Drafting a business plan outline

Module 5: Financial Management for Agribusiness

ü  Budgeting and cost analysis

ü  Record-keeping and financial statements

ü  Break-even analysis and profitability assessment

ü  Accessing credit and managing cash flow

ü  Practical Session: Preparing a simple agribusiness budget

Module 6: Innovation and Technology in Modern Agriculture

ü Digital tools for farming (IoT, drones, precision agriculture)

ü  Sustainable farming practices and climate-smart agriculture

ü  Agri-tech startups and disruptive innovations

ü  Case studies of successful agri-innovations

ü  Practical Session: Demonstrating a farming app or tool

Module 7: Risk Management and Sustainability in Agribusiness

üIdentifying risks in agriculture (climate, pests, market fluctuations)

ü  Insurance and mitigation strategies

üSustainable farming and environmental conservation

ü Building resilient agribusiness models

üPractical Session: Creating a risk management plan

Module 8: Marketing Strategies for Agricultural Products

ü  Branding and packaging for agri-products

ü  Digital marketing and e-commerce for farmers

ü  Leveraging social media and farmer networks

ü Export opportunities and certification requirements

üPractical Session: Designing a marketing campaign

Module 9: Accessing Funding and Investment Opportunities

ü  Types of funding (grants, loans, venture capital)

ü  Writing winning grant proposals

ü  Crowdfunding and angel investors in agriculture

ü  Government and NGO support programs

ü  Practical Session: Preparing a funding pitch

Module 10: Pitching Your Agribusiness Idea to Investors

ü  Crafting a compelling pitch deck

ü  Effective communication and presentation skills

ü  Handling investor questions and negotiations

ü  Success stories of agribusiness funding

üPractical Session: Mock investor pitch presentations

Requirements

ü  Participants should be reasonably proficient in English. 

ü  Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254737566961

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254720272325 / +254737566961 or Email training@phoenixtrainingcenter.com  

Accommodation and Airport Transfer

Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737566961