Strategic Business Plan Development Training Course

Course Outline

Module 1: The Foundation of a Business Plan

ü  The purpose and importance of a business plan

ü  Identifying your target audience

ü  Defining your vision, mission, and values

ü  The key components of a professional business plan

ü  Practical Session: Developing a preliminary business concept and vision statement

Module 2: Market Analysis and Competitive Strategy

ü  Conducting effective market research

ü  Defining your target market and customer segments

ü  Performing a competitive analysis

ü  Identifying your unique selling proposition (USP)

ü  Practical Session: Creating a SWOT analysis for your business idea

Module 3: Products, Services, and Marketing

ü  Describing your products or services in detail

ü  Developing a pricing strategy

ü  Crafting a comprehensive marketing and sales plan

ü  Utilizing digital and traditional marketing channels

ü  Practical Session: Designing a basic marketing campaign for a new product

Module 4: Operations and Management Team

ü  Outlining your operational plan and workflow

ü  Sourcing and managing suppliers

ü  Building a strong management team

ü  Defining roles and responsibilities

ü  Practical Session: Creating an organizational chart and defining key roles

Module 5: Financial Planning and Forecasting

ü  Understanding key financial statements (P&L, Balance Sheet, Cash Flow)

ü  Developing revenue and expense forecasts

ü  Calculating startup costs and break-even analysis

ü  Sources of funding and capital

ü  Practical Session: Building a simple 12-month financial projection in a spreadsheet

Module 6: Funding and Investment Strategies

ü  The difference between debt and equity financing

ü  Preparing for investor pitches

ü  Understanding valuation and equity stakes

ü  Writing a compelling funding request

ü  Practical Session: Drafting a funding request section for your business plan

Module 7: Legal and Regulatory Considerations

ü  Choosing the right business legal structure (e.g., sole proprietorship, LLC)

ü  Understanding legal contracts and agreements

ü  Protecting intellectual property

ü  Navigating licenses and permits

ü  Practical Session: Identifying the necessary legal structures and licenses for a business

Module 8: Crafting the Executive Summary and Appendix

ü  The importance of a powerful executive summary

ü  How to write a concise and persuasive summary

ü  What to include in the appendix

ü  Formatting and presentation tips

ü  Practical Session: Writing and refining the executive summary for your business plan

Module 9: Presenting Your Business Plan

ü  Developing a pitch deck for investors

ü  Mastering public speaking and presentation skills

ü  Anticipating and answering tough questions

ü  The art of storytelling in a business pitch

ü  Practical Session: A mock investor pitch and feedback session

Module 10: Refining and Implementing Your Plan

ü  Turning your plan into actionable steps

ü  Setting milestones and key performance indicators (KPIs)

ü  How to use your business plan as a living document

ü  Introduction to project management tools

ü  Practical Session: Creating a 90-day action plan based on your business plan

About Our Trainers

Our trainers are successful entrepreneurs and business consultants who have extensive experience in starting and growing businesses. They have guided countless individuals and organizations through the business plan development process, helping them secure funding and achieve their strategic goals.

Quality Statement

We are committed to providing the highest quality business plan development courses. Our curriculum for the business plan training is built on proven methodologies and real-world case studies. We provide personalized feedback and a highly interactive learning environment to ensure every participant leaves with a valuable and actionable plan.

Admission Criteria

ü  Participants should be reasonably proficient in English. 

ü  Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254737296202

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor-Made Courses

We understand that every organization has unique ESG challenges and opportunities as well as unique training needs. Phoenix Training Center offers tailor-made courses designed to address specific requirements and challenges faced by your team or organization. Whether you need a customized curriculum, a specific duration, or on-site delivery, we can adapt our expertise to provide a training solution that perfectly aligns with your objectives. We can customize this ESG Risk Management Course to focus on your industry, specific risk profile, or internal stakeholder dynamics. Contact us to discuss how we can create a bespoke training program that maximizes value and impact for your team. For further inquiries, please contact us on Tel: +254720272325 / +254737296202 or Email training@phoenixtrainingcenter.com

Accommodation and Airport Pick-up

For physical training attendees, we can assist with recommendations for accommodation near the training venue. Airport pick-up services can also be arranged upon request to ensure a smooth arrival. Please inform us of your travel details in advance if you require these services. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737296202