Masterclass in Executive Presence: High-Impact Public Speaking and Presentation Training Course for Senior Leaders

Module 1: The Foundations of Executive Presence

ü  Defining high-impact communication in a corporate context

ü  The psychology of first impressions and the "Halo Effect"

ü  Identifying your authentic speaking style

ü  The ethics of persuasion and building trust

ü  Practical Session: Baseline "Elevator Pitch" recording and initial self-assessment

Module 2: Audience Analysis and Strategic Goal Setting

ü  The "What’s In It For Them" (WIIFT) principle

ü  Mapping audience demographics and psychological profiles

ü  Defining the "Single Overriding Communication Objective" (SOCO)

ü  Adapting messages for cross-cultural audiences

ü  Practical Session: Stakeholder mapping exercise for a real-world upcoming presentation

Module 3: Storytelling: Structuring Content for Impact

ü  Moving from data-dumping to narrative-building

ü  The Hero’s Journey framework for business

ü  Using metaphors and analogies to simplify complex data

ü  The power of the "Opening Hook" and the "Call to Action"

ü  Practical Session: Transforming a technical report into a 5-minute compelling story

Module 4: The Vocal Instrument: Tone, Pace, and Power

ü  Breath control and projection techniques

ü  Eliminating filler words (ums, ahs, and likes)

ü  Using silence and pausing as a rhetorical tool

ü  Vocal variety: Adjusting pitch and volume to maintain engagement

ü  Practical Session: Diaphragmatic breathing drills and "The Power Pause" workshop

Module 5: Body Language and Non-Verbal Persuasion

ü  The "Power Posing" debate and practical applications

ü  Eye contact strategies for large rooms vs. small boardrooms

ü  Purposeful movement: Using the "Stage Triangle"

ü  Hand gestures that emphasize vs. those that distract

ü  Practical Session: Silent acting exercise to convey authority using only movement

Module 6: Visual Mastery: Designing Beyond Bullet Points

ü  Cognitive Load Theory: Why your audience can’t read and listen simultaneously

ü  Principles of high-impact slide design (Rule of Thirds, Contrast, White Space)

ü  Effective use of data visualization and infographics

ü  Managing technical glitches and "The Death by PowerPoint" trap

ü  Practical Session: "Slide Makeover" workshop—redesigning a complex data slide

Module 7: Overcoming Glossophobia and Performance Anxiety

ü  The physiology of stage fright: Managing the Amygdala Hijack

ü  Cognitive reframing: Turning anxiety into excitement

ü  Pre-performance rituals of world-class speakers

ü  Visualization and grounding techniques

ü  Practical Session: High-pressure "Minute-to-Win-it" speaking drills

Module 8: The Art of the Pitch: Persuading Decision-Makers

ü  The structure of a winning business pitch

ü  Handling the "Investor Mindset" and focusing on ROI

ü  Using social proof and authority triggers

ü  The "Closing" sequence: Securing commitment

ü  Practical Session: Mock Boardroom Pitch with real-time feedback

Module 9: Mastering Impromptu Speaking and Q&A Sessions

ü  The PREP Framework (Point, Reason, Example, Point) for off-the-cuff remarks

ü  Active listening during hostile questioning

ü  The "Bridge" technique: Redirecting difficult questions to your core message

ü  Managing "The Interrupter" and "The Know-it-all" in the audience

ü  Practical Session: "The Hot Seat"—An intensive impromptu Q&A simulation

Module 10: The Final Keynote: Integration and Assessment

ü  Synthesizing all modules into a signature presentation

ü  Final technical check and rehearsal strategies

ü  Peer and trainer evaluations

ü  Personalized long-term development roadmap

ü  Practical Session: Delivery of a 10-minute high-impact presentation with professional recording

About Our Trainers

Our trainers at Phoenix Center for Policy, Research and Training are internationally recognized communications consultants and former TEDx speaking coaches. They bring decades of experience in training top-tier diplomats, CEOs, and public figures. Their expertise lies in bridging the gap between academic communication theory and the grit of real-world corporate leadership.

Quality Statement

We are committed to delivering transformative learning experiences. Our training materials are updated quarterly to reflect the latest trends in digital communication and cognitive science. We maintain small class sizes to ensure every participant receives personalized coaching and multiple opportunities for live practice.

Tailor-Made Courses

We understand that every organization has unique challenges and opportunities as well as unique training needs. Phoenix Training Center offers tailor-made courses designed to address specific requirements and challenges faced by your team or organization. Whether you need a customized curriculum, a specific duration, or on-site delivery, we can adapt our expertise to provide a training solution that perfectly aligns with your objectives. We can customize this Course to focus on your industry, specific risk profile, or internal stakeholder dynamics. Contact us to discuss how we can create a bespoke training program that maximizes value and impact for your team. For further inquiries, please contact us on Tel: +254720272325 / +254737296202 or Email training@phoenixtrainingcenter.com

Admission Criteria

ü  Participants should be reasonably proficient in English. 

ü  Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.

Terms and Conditions

ü  Discounts: Organizations sponsoring Four Participants will have the 5th attend Free

ü  What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.

ü  Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.

ü  The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.

ü  Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training. Or call us on +254720272325 / +254737296202

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

ü  Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.

ü  Invoice: We can send a bill directly to you or your company.

ü  Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

ü  Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

ü  Participants may cancel attendance 14 days or more prior to the training commencement date.

ü  No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Accommodation and Airport Transfer

For physical training attendees, we can assist with recommendations for accommodation near the training venue. Airport pick-up services can also be arranged upon request to ensure a smooth arrival. Please inform us of your travel details in advance if you require these services. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737296202