Digital Advocacy and Social Media Engagement Training Course

Course Outline

Module 1: Introduction to Digital Advocacy

ü  Understanding digital advocacy and its importance

ü  Key components of a successful digital advocacy strategy

ü  Differences between traditional and digital advocacy

ü  Case studies of impactful digital campaigns

ü  Practical Session: Drafting a digital advocacy mission statement

Module 2: Social Media Platforms for Advocacy

ü  Overview of major social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok)

ü  Choosing the right platform for your advocacy goals

ü  Best practices for platform-specific engagement

ü  Algorithm insights for maximizing reach

ü  Practical Session: Creating optimized social media profiles

Module 3: Content Creation for Digital Campaigns

ü  Crafting compelling messages for advocacy

ü  Visual storytelling (images, infographics, videos)

ü  Writing persuasive copy for social media

ü  Scheduling and consistency in content delivery

ü  Practical Session: Designing a social media content calendar

Module 4: Audience Engagement and Community Building

ü  Identifying and segmenting target audiences

ü  Strategies for fostering online communities

ü  Interactive engagement techniques (polls, Q&A, live sessions)

ü  Handling negative feedback and trolls

ü  Practical Session: Hosting a live Twitter chat

Module 5: Data Analytics and Measuring Impact

ü  Key metrics for evaluating digital advocacy success

ü  Tools for social media analytics (Google Analytics, Facebook Insights, etc.)

ü  Interpreting data to refine strategies

ü  Reporting and presenting campaign results

ü  Practical Session: Analyzing a sample campaign report

Module 6: Ethical and Legal Considerations in Digital Advocacy

ü  Privacy and data protection laws

ü  Avoiding misinformation and fake news

ü  Ethical storytelling and representation

ü  Copyright and intellectual property in digital content

ü  Practical Session: Reviewing a case study on ethical dilemmas

Module 7: Influencer and Partnership Strategies

ü  Identifying and collaborating with influencers

ü  Building strategic partnerships for advocacy

ü  Leveraging user-generated content

ü  Measuring the ROI of influencer collaborations

ü  Practical Session: Drafting an influencer outreach email

Module 8: Crisis Management and Reputation Building

ü  Preparing for potential digital crises

ü  Responding to backlash and misinformation

ü  Reputation management strategies

ü  Turning challenges into advocacy opportunities

ü  Practical Session: Simulating a crisis response scenario

Module 9: Multimedia Storytelling for Advocacy

ü  Using video, podcasts, and blogs for advocacy

ü  Tools for creating professional multimedia content

ü  Storyboarding and scripting impactful narratives

ü  Accessibility in digital content

ü  Practical Session: Producing a short advocacy video

Module 10: Developing a Digital Advocacy Action Plan

ü  Setting SMART goals for digital advocacy

ü  Budgeting and resource allocation

ü  Timeline and workflow management

ü  Monitoring and adjusting strategies

ü  Practical Session: Presenting a final advocacy campaign plan

About Our Trainers

Our trainers are seasoned experts in digital advocacy, social media strategy, and communication, with years of experience working with NGOs, governments, and private sector organizations. They bring real-world insights and practical knowledge to ensure participants gain actionable skills.

Quality Statement

We are committed to delivering high-impact training with a focus on practical application, ensuring participants leave with the confidence and skills to implement what they’ve learned.

Admission Criteria

ü  Participants should be reasonably proficient in English. 

ü  Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254737296202

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor-Made Courses

We understand that every organization has unique training needs. Phoenix Training Center offers tailor-made courses designed to address specific requirements and challenges faced by your team or organization. Whether you need a customized curriculum, a specific duration, or on-site delivery, we can adapt our expertise to provide a training solution that perfectly aligns with your objectives. Contact us to discuss how we can create a bespoke training program for you. For further inquiries, please contact us on Tel: +254720272325 / +254737296202 or Email training@phoenixtrainingcenter.com

Accommodation and Airport Pick-up

For physical training attendees, we can assist with recommendations for accommodation near the training venue. Airport pick-up services can also be arranged upon request to ensure a smooth arrival. Please inform us of your travel details in advance if you require these services. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737296202