🧠 Strategic Persuasion and Influence Training Course: Mastering Ethical Communication

Course Outline

Module 1: Foundations of Ethical Persuasion and Influence

ü  Defining the difference between persuasion and influence

ü  The ethics of influence and maintaining integrity

ü  Understanding the decision-making process in individuals and groups

ü  Identifying personal influence strengths and weaknesses

ü  The role of trust in long-term influence

ü  Practical Session: Personal Influence Assessment and Gap Analysis

Module 2: The Six Universal Principles of Influence

ü  Mastering Reciprocity: Give what you want to receive

ü  Applying Commitment and Consistency for follow-through

ü  Utilizing Social Proof: The power of peer behavior

ü  The strategic use of Liking and rapport-building

ü  Leveraging Authority and perceived expertise

ü  Scarcity: Driving urgency and value perception

ü  Practical Session: Designing a Communication Strategy using Three Principles of Influence

Module 3: Advanced Verbal Framing and Argument Structuring

ü  Framing proposals to highlight benefits and value

ü  Structuring arguments using the Monroe's Motivated Sequence

ü  Utilizing rhetorical devices and logical appeals (Logos)

ü  Anchoring and concession techniques in proposal delivery

ü  Techniques for simplifying complex information persuasively

ü  Practical Session: Drafting and Delivering a Persuasive Elevator Pitch

Module 4: Non-Verbal Communication and Building Instant Rapport

ü  Matching and mirroring techniques for rapport-building

ü  Controlling vocalics (pitch, tone, pace) for impact

ü  Reading and responding to opponent body language

ü  Using power poses and confident gestures

ü  Active listening beyond words: understanding intent

ü  Practical Session: Role-Play: Building Rapport with a New Contact (Video Feedback Provided)

Module 5: Strategic Negotiation Tactics and Outcome Optimization

ü  Identifying BATNA (Best Alternative to a Negotiated Agreement)

ü  Setting ZOPA (Zone of Possible Agreement) and target points

ü  Utilizing collaborative vs. competitive negotiation styles

ü  Managing emotions and dealing with difficult tactics

ü  Post-negotiation agreement reinforcement

ü  Practical Session: Simulated Two-Party Negotiation Exercise

Module 6: Analyzing Audience and Adapting Influence Styles

ü  Using personality models (e.g., DISC) to predict behavior

ü  Tailoring messages to fit analytical, expressive, or amiable types

ü  Influencing vertically (upward management) and horizontally (peers)

ü  Stakeholder mapping and identifying key decision-makers

ü  Adjusting communication based on audience culture

ü  Practical Session: Developing an Influence Strategy for a Mixed Stakeholder Group

Module 7: Leveraging Storytelling and Emotional Appeals

ü  The neuroscience of storytelling in decision-making

ü  Structuring compelling narratives (Pathos)

ü  Using analogies, metaphors, and vivid language

ü  Connecting proposals to audience values and aspirations

ü  Creating emotional resonance without manipulation

ü  Practical Session: Crafting a Business Story to Advocate for a Project

Module 8: Building and Maintaining Professional Credibility

ü  Establishing competence and expertise (Ethos)

ü  Consistency between words and actions

ü  Handling mistakes and demonstrating integrity

ü  Leveraging third-party endorsements and testimonials

ü  Strategies for repairing damaged credibility

ü  Practical Session: Developing a 90-Day Credibility Action Plan

Module 9: Overcoming Resistance and Managing Conflict

ü  Identifying the root causes of resistance and skepticism

ü  Pre-empting objections through preventative messaging

ü  Techniques for acknowledging and reframing resistance

ü  Diffusing hostile conversations and managing aggression

ü  Turning objections into opportunities for clarification

ü  Practical Session: Role-Play: Handling Common Objections to a Proposal

Module 10: Applying Influence in Virtual and Digital Environments

ü  Mastering persuasion in email, text, and chat

ü  Etiquette and presence in virtual meetings and video calls

ü  Influencing remote teams and geographically dispersed stakeholders

ü  Using visual aids effectively in digital presentations

ü  Building virtual trust and authority

ü  Practical Session: Presenting a Pitch Over a Video Conferencing Platform

About Our Trainers

Our trainers are certified executive coaches and organizational psychologists with a minimum of 10 years of experience specializing in high-stakes communication and persuasion and influence training. They have advised Fortune 500 companies, senior government leaders, and international negotiation teams. Their expertise combines academic research (psychology of influence) with extensive real-world practice, ensuring the persuasion and influence training is immediately applicable and strategically sound.

Quality Statement

Phoenix Training Center is committed to delivering transformative persuasion and influence training that adheres to the highest ethical and professional standards. We guarantee a dynamic, evidence-based curriculum, expert facilitation, and a high-feedback environment. Our focus on practical application ensures participants develop not just knowledge, but genuine skill mastery in strategic influence.

Admission Criteria

ü  Participants should be reasonably proficient in English. 

ü  Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.

Terms and Conditions

1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
5. Approval of Course: Our Programs are NITA Approved. Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.

Booking for Training

Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254737296202

Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

1. Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.
2. Invoice: We can send a bill directly to you or your company.
3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
2. Participants may cancel attendance 14 days or more prior to the training commencement date.
3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor-Made Courses

We understand that every organization has unique challenges and opportunities as well as unique training needs. Phoenix Training Center offers tailor-made courses designed to address specific requirements and challenges faced by your team or organization. Whether you need a customized curriculum, a specific duration, or on-site delivery, we can adapt our expertise to provide a training solution that perfectly aligns with your objectives.

We can customize this Course to focus on your industry, specific risk profile, or internal stakeholder dynamics. Contact us to discuss how we can create a bespoke training program that maximizes value and impact for your team. For further inquiries, please contact us on Tel: +254720272325 / +254737296202 or Email training@phoenixtrainingcenter.com

Accommodation and Airport Pick-up

For physical training attendees, we can assist with recommendations for accommodation near the training venue. Airport pick-up services can also be arranged upon request to ensure a smooth arrival. Please inform us of your travel details in advance if you require these services. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737296202