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About The Course

Course Description

Planning is one of the most crucial steps before starting a business. Every successful business has a lot of effective planning behind it. It can be about launching a new product, service, or a completely new business. The business plan is written keeping in mind the goals, strategies, priorities and business objectives. This Training Course on Business Plan Writing and Development offered by Phoenix Center for Policy, Research and Training will help participants understand their business in detail, analyze the market and competition, find a mission and vision statement, create an effective pitch for investors, create an effective marketing plan, forecast their finances and finally complete their business plan.

This Training Course on Business Plan Writing and Development offered by Phoenix Center for Policy, Research and Training will also empower participants with insights and strategies to write the most effective business plans. This course is a step-by-step guide to your business plan which will help you in making your business profitable.

Course Objectives

Upon the successful completion of this Training Course on Business Plan Writing and Development, participants will be able to:

  • Understand the steps and different formats of business plan writing
  • Design and construct a detailed written business plan
  • Write their business plans that contain the most effective business strategies
  • Create and deliver an effective oral presentation of their business plan
  • Save money by not having to buy business plan templates or hire a business plan consultant
  • Create a strong business model and find their target market
  • Design a budget-oriented plan for their businesses

Training Methodology

The course is designed to be highly interactive, challenging and stimulating. It will be an instructor led training and will be delivered using a blended learning approach comprising of presentations, discussions, guided sessions of practical exercise, case study review, web-based tutorials, group work, exploration of relevant issues collaborative strength training, performance measurement, and workshops of participants’ displays, all of which adhere to the highest standards of training. The training technique is built on learning by doing, with lecturers using a learner-centered approach to engage participants and provide tasks that allow them to apply what they’ve learned. Experiential knowledge is also given equal importance within the format of training. Our facilitators are seasoned industry professionals with years of expertise in their chosen fields. All facilitation and course materials will be offered in English.

Who Should Attend?

This Training Course on Business Plan Writing and Development would be suitable for, but not limited to:

  • Aspiring Entrepreneurs
  • Business Heads
  • Business Plan Consultants

Course Content

Module 1: Introduction To Business Plan Writing and Development
  • A brief description of your business
  • What is a Business Plan?
  • Why do we need a business plan?
Module 2: Types of Business Plans
  • Mini Business Plan
  • Presentation Business Plan
  • Detailed Plan
  • Backup Plan
Module 3: Parts of a Business Plan
  • Executive Summary
  • Company Description
  • Market Analysis – Determining your market size
  • Competition Analysis
  • Products and Service Description
  • Sales Funnel
  • Marketing Time
  • How will my business make money?
  • SWOT Analysis
  • Pricing of a Product or Service
  • Financial Projection
Module 4: Financial Planning in Detail
  • Cash Flow Statement
  • Forecasting of existing businesses
  • Forecasting of a new business
  • Models of the change process
  • Profit Calculation in a business plan
  • Balance Sheet
Module 5: Marketing Plan in Detail
  • Types of Marketing
  • Planning Offline Marketing
  • Planning Digital Marketing
  • How to Effectively Use Social Media Marketing?
Module 6: Write Your 1st Business Plan
  • Templates of Business Plan
  • Examples and Case Studies
  • Inverted Pyramid Model
  • Step by Step writing of 1st business plan
  • Review and feedback


  • Participants should be reasonably proficient in English.
  • Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.


  1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
  2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
  3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
  4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
  5. Approval of Course: Our Programs are NITA Participating organizations can therefore claim reimbursement on fees paid in accordance with NITARules.

How to Book: Simply send an email to the Training Officer on and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254737566961

Payment Options: We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

  1. Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.
  2. Invoice: We can send a bill directly to you or your company.
  3. Deposit directly into Bank Account (Account details provided upon request)

Cancellation Policy

  1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
  2. Participants may cancel attendance 14 days or more prior to the training commencement date.
  3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.

Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254720272325 / +254737566961 or Email  

Accommodation: Accommodation is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: or on Tel: +254720272325 / +254737566961

Start To Learn

5 Days


Course Duration

5 Days

Course Price

USD 990

Training Calendar

2024 Training Calendar

Start Date
End Date