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Training Course on Advanced Government Relations, Public Policy and Public Affairs

Government-Relations-1-1024x691

About The Course

Course Description

Government relations refer to the process of influencing public policy at all levels of governance—local, regional, national or even global. Government relations aim to direct government officials to create or maintain government policy to address issues of a particular type or group. Public affairs is the term used to define the relationship between an organization and its stakeholders. These stakeholders could be individuals or groups with an interest in the organization’s affairs. Together, government relations and public affairs refer to interaction between organizations and the government and stakeholders. They are often found to overlap, and though used synonymously sometimes, there is a thin line of difference between the two.

This Training Course on Advanced Government Relations, Public Policy and Public Affairs offered by Phoenix Center for Policy, Research and Training will empower you with a detailed understanding and information about government relations, public policy and public affairs. By undertaking this course, you will receive the necessary exposure, experience and skills to undertake any kind of role and responsibility for any function within these three areas, thus making you a dynamic professional of choice for challenging roles and opportunities that require multiple skills and multi-tasking abilities, in turn supporting faster growth and career development.

Course Objectives

Upon the successful completion of this Training Course on Advanced Government Relations, Public Policy and Public Affairs, participants will be able to:

  • Acquire the necessary skills to successfully carry out duties in areas of government relations, public policy and/or public affairs
  • Assume complicated and challenging roles within one’s organization that require knowledge and information in government relations, public policy and public affairs
  • Effectively scrutinize existing information and data to check for major challenges and issues that could hamper relationships between the organization, its stakeholders and the government and device next steps to prevent these from occurring
  • Direct one’s organization in healthy practices and guidelines to be followed for effective government relations and public affairs, thus demonstrating one’s potential to attain influential positions within the organization, in turn fostering better career opportunities and faster growth
  • Play an important role in creating and establishing public policy for one’s organization to ensure that activities and functions align with the objective of public interests
  • Review organizational processes and operations to ensure adherence to required standards and benchmarks of operation as per public policy, contributing to organizational growth and development
  • Apply advanced systems to track market and industry updates as well as impending risks to take precautionary measures to prevent business impact
  • Gain enhanced skillset and capabilities to undertake and successfully complete multiple responsibilities across areas of government relations, public affairs and public policy, thereby proving a great asset to one’s organization and progressing to avenues at a global level
Training Methodology

The course is designed to be highly interactive, challenging and stimulating. It will be an instructor led training and will be delivered using a blended learning approach comprising of presentations, discussions, guided sessions of practical exercise, case study review, web-based tutorials, group work, exploration of relevant issues collaborative strength training, performance measurement, and workshops of participants’ displays, all of which adhere to the highest standards of training. The training technique is built on learning by doing, with lecturers using a learner-centered approach to engage participants and provide tasks that allow them to apply what they’ve learned. Experiential knowledge is also given equal importance within the format of training. Our facilitators are seasoned industry professionals with years of expertise in their chosen fields. All facilitation and course materials will be offered in English.

Who Should Attend?

This Training Course on Advanced Government Relations, Public Policy and Public Affairs would be suitable for, but not limited to:

  • Senior Management of organizations who need to thoroughly understand government relations, public policy and public affairs to make appropriate strategic decisions
  • Executives and Managers performing or overseeing functions related to government relations, public affairs or public policy
  • Policy Makers responsible for creating and implementing policies within the organization, in adherence with external standards
  • Internal and External Auditors responsible for checking and ensuring adherence to internationally accepted benchmarks and standards
  • Government Officials in charge of certain functions requiring coordination and communication with organizations and its stakeholders
  • Any other professional interested in building one’s knowledge and skill in government relations, public affairs and public policy
Course Outline
Module 1 – Need for Government Relations
  • Impact on business operations
  • Impact on functional environment
  • Better understanding of government policies
  • Maintenance of trust and transparency
Module 2 – Factors Affecting Government Relations Maintained by Organizations
  • Functional Economy
  • Degree Of Freedom and Liberalization
  • Government Policies
  • Political Party In Power
Module 3 – Types of Public Policy
  • Restrictive
  • Regulatory
  • Facilitating
Module 4 – Features of Public Policy
  • Goal-Oriented
  • Result Of Government Action
  • Can Take Various Forms
  • Depicts Concern Of The Government
Module 5 – Steps in Public Policy Formulation and Implementation
  • Problem Identification/Agenda Setting
  • Public Policy Formation
  • Public Policy Adoption
  • Policy Implementation
  • Policy Evaluation
  • Policy Termination
Module 6 – Goals of Public Affairs Communications
  • Information
  • Education
  • Persuasion
  • Motivation
  • Communication
  • Relations
  • Mobilization
  • Integration
Module 7 – Benefits of a Public Affairs Strategy
  • Freedom To Operate
  • Image And Reputation Management
  • Cost Management
Module 8 – Challenges in Public Affairs
  • Challenge Of Reputation
  • Growth Of Government Intervention
  • Client Reputations
  • Grassroots Engagements
  • Growth Of Data
Requirements
  • Participants should be reasonably proficient in English.
  • Applicants must live up to Phoenix Center for Policy, Research and Training admission criteria.
NOTE
  1. Discounts: Organizations sponsoring Four Participants will have the 5th attend Free
  2. What is catered for by the Course Fees: Fees cater for all requirements for the training – Learning materials, Lunches, Teas, Snacks and Certification. All participants will additionally cater for their travel and accommodation expenses, visa application, insurance, and other personal expenses.
  3. Certificate Awarded: Participants are awarded Certificates of Participation at the end of the training.
  4. The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.
  5. Approval of Course: Our Programs are NITA Participating organizations can therefore claim reimbursement on fees paid in accordance with NITA Rules.
Booking for Training

Simply send an email to the Training Officer on training@phoenixtrainingcenter.com and we will send you a registration form. We advise you to book early to avoid missing a seat to this training.

Or call us on +254720272325 / +254737566961
Payment Options

We provide 3 payment options, choose one for your convenience, and kindly make payments at least 5 days before the Training start date to reserve your seat:

  1. Groups of 5 People and Above – Cheque Payments to: Phoenix Center for Policy, Research and Training Limited should be paid in advance, 5 days to the training.
  2. Invoice: We can send a bill directly to you or your company.
  3. Deposit directly into Bank Account (Account details provided upon request)
Cancellation Policy
  1. Payment for all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.
  2. Participants may cancel attendance 14 days or more prior to the training commencement date.
  3. No refunds will be made 14 days or less before the training commencement date. However, participants who are unable to attend may opt to attend a similar training course at a later date or send a substitute participant provided the participation criteria have been met.
Tailor Made Courses

This training course can also be customized for your institution upon request for a minimum of 5 participants. You can have it conducted at our Training Centre or at a convenient location. For further inquiries, please contact us on Tel: +254720272325 / +254737566961 or Email training@phoenixtrainingcenter.com  

Accommodation and Airport Transfer

Accommodation and Airport Transfer is arranged upon request and at extra cost. For reservations contact the Training Officer on Email: training@phoenixtrainingcenter.com or on Tel: +254720272325 / +254737566961

Start To Learn

5 Days

Certificate

Course Duration

5 Days

Course Price

USD 1,250

Training Calendar

2025 Training Calendar

Start Date
End Date
Location
Register
6-Jan-202510-Jan-2025Nairobihttps://rb.gy/tb38zt
20-Jan-202524-Jan-2025Nairobihttps://rb.gy/tb38zt
3-Feb-20257-Feb-2025Nairobihttps://rb.gy/tb38zt
17-Feb-202521-Feb-2025Nairobihttps://rb.gy/tb38zt
3-Mar-20257-Mar-2025Nairobihttps://rb.gy/tb38zt
17-Mar-202521-Mar-2025Nairobihttps://rb.gy/tb38zt
31-Mar-20254-Apr-2025Nairobihttps://rb.gy/tb38zt
14-Apr-202518-Apr-2025Nairobihttps://rb.gy/tb38zt
28-Apr-20252-May-2025Nairobihttps://rb.gy/tb38zt
12-May-202516-May-2025Nairobihttps://rb.gy/tb38zt
26-May-202530-May-2025Nairobihttps://rb.gy/tb38zt
2-Jun-20256-Jun-2025Nairobihttps://rb.gy/tb38zt
16-Jun-202520-Jun-2025Nairobihttps://rb.gy/tb38zt
30-Jun-20254-Jul-2025Nairobihttps://rb.gy/tb38zt